I don’t know how I miss some of this stuff. Quite frequently I trip over some incredible posts that are not “hot off the presses.”
It goes to show that there is a massive amount of information flying around and just when you just realize the post you just got sucked into actually sucks, another post goes up somewhere that you’d have much preferred reading.
I must have been reading one of those crappy posts that promised the moon in the title and delivered yesterdays news in the body when “10 Steps to Building and Online Media Empire” was written. Sometime in September, while I was giving my precious attention to something written by a troop of monkeys on speed, Ben Yoskovitz at InstigatorBlog.com was pressing his “publish” button on one of the best posts on social media marketing of 2007.
He had help by being able to link to the thought leaders, minus moi, in the social media strategy sphere. But he did a masterful job of gathering only the best content to link to without seeming gratuitous or desperate to get attention from the A-Listers he linked to.
i.e. – every link makes sense and it is a supporting link to his post, which was original and well-written all on its own.
The post itself is a study in the new linkbait.
Used to be a good list of places to visit on a topic would do the trick. Well, we are all largely “list drunk” now and looking for more meat. Ben’s post shows you how to deliver the meat.
Study it and try something like that on your blog. I bet you a six pack you’ll get more attention in the social news sites and from other bloggers than you are used to!