Have you ever wished you could just skip all the clicking-to-get-paid monetization schemes and just get paid a decent amount for every visitor who simply lands on your site?
A new ad network seeks to give webmasters this opportunity soon. It’s called Pay Per Play and many bloggers have been buzzing about whether or not it will fly. From all the reviews I’ve read, it seems people are generally excited about it.
What happens (or will happen when they launch the service) is you load some code on your site and, when a visitor hits any page of your site, a 5 second audio advertisement plays.
What if the visitor’s speakers are not turned up?
That was my initial reaction as well. Apparently PPP is factoring in a percentage of surfers without sound and pricing the advertising accordingly. In a way it’s much like banner advertising. Anyone can easily install ad blocker software that hides advertising on every site they visit, so advertisers already have to take this small percentage of people into account.
That people can do this doesn’t mean anywhere near a significant amount of people have installed software to block ads. So speakers being turned down while surfing, on an ever louder web, should comprise a smaller group of surfers.
Will Pay Per Play Work?
Until it launches and early results are in, no one knows. PPP is hopeful they are onto something big, as are their affiliates. They pay commissions in a couple of different ways and if the network takes off, early affiliates will experience a windfall of commissions.
I feel it’s better to be in for the ride and see how it goes than possibly watch the thing take off from the outside. I hate when that happens!