Bruce Clay reports more deeply on the Yahoo purchase of MyBlogLog.com.
Interesting that the courtship was going on longer than I first imagined.
For a site with no revenue and a fairly simple purpose (from a development point of view), $10 million is a great deal for the creators!
Although I am sure the user base is what much of the final offer was about, it still shows a simple twist on a simple concept or two can bring the big boys knocking at your door!
Thanks to Bradley Horowitz from Yahoo for assuaging my concerns about whether MBL was going to be chopped up for parts or improved upon in yesterday’s post.