Press releases are one of the best kept secrets on the web for links and traffic. It’s a wonder why more people don’t use press releases regularly. Don’t get me wrong, hundreds of thousands of people do submit the occasional release, but most don’t take advantage of the linking and exposure they could get out of them.
And the big cardinal sin is not doing them regularly. If your business is truly a mover and a shaker in your niche, you should have plenty of things to talk about each month.
For instance, you update your product or service. Send a release. You hire new talent. Send a release. You launch a new product. Definitely, send a release!
There are a lot more reasons to alert news junkies, reporters, media outlets, and your possible customers to changes, updates, and significant progress in your business.
Whenever possible, try to tie your news release to a trending topic or current event. This will help you to get placement on more sites and even get your phone ringing for interviews or further information.
If you’re going to do press release marketing, might as well do it right. Use PRWeb.com and go for their SEO press release service to get the best exposure and great anchor links to your site.
Press Release Marketing Buzz
By lharris87781 at 06/29/2011 4:10
By Rebbeca4595 at 06/27/2011 22:51