On this, the inaugural “Leverage Tactics” Hangout, I talk with Rick Kansa about interviewing experts and how to use that content to:
- Gain authority and recognition in your market
- Get more social followers
- Get more traffic right away for the publicity
- Begin building a profile with Google to get ranked and establish relevancy in your topic range with Google
- How to drip and tease content which leads to paid membership
- How to maximize the number of people who come to your site and talk about and share your content
- Leverage points: Â How to interact with and get the attention of big players without being a “known entity” yourself
Would love to hear what you think and also answer any questions you have about expert interviewing as a content marketing, branding, and direct/SEO traffic strategy below!