submitted by blogmarketing 366 days ago (via feeds.feedburner.com)
As I explained in last week’s post, people don’t buy what they need, they buy what they WANT. And these “wants” can be triggered in the prospect’s mind by summoning common emotional buying states in your copywriting. The most common buying emotions you can use are: greed, fear, flattery, guilt, exclusivity, anger and redemption.As [...][[ This is a content summary onl