FTR News - Blogging

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submitted by blogmarketing 319 days ago (via feeds.copyblogger.com)

Or is it still really all about you?If there’s one thing that gets repeated at Copyblogger over and over, it’s that the key to effective blogging and online marketing is a relentless focus on the needs of the people you are trying to reach. I often wonder if the next time I mention it, I’ll [...]

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Will You be at BlogWorld in Vegas Next Month?

submitted by blogmarketing 319 days ago (via feeds.copyblogger.com)

If so, you’ll see my first ever conference speaking appearance (for better or worse).You know, the funny thing is, I got into online publishing and copywriting so I could live anywhere I wanted and make a nice living without ever needing to get a haircut, put on decent clothes, get on a plane and speak [...]

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Writing for the Social Media Everyman

submitted by blogmarketing 319 days ago (via feeds.copyblogger.com)

Does social media make us dumb?You may have read the study from the Project for Excellence in Journalism and the general reaction to it (the consensus was that social media sites make you stupid and uninformed). While the conclusions are incorrect, the study is incredibly telling about the social media audience and how to write [...]

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40 is the New 20

submitted by blogmarketing 319 days ago (via feeds.copyblogger.com)

Yes, it’s sad but true… today is my 40th birthday.The good news is I don’t feel old. And I surely haven’t started acting my age… just ask anyone who has been around me this weekend.So, I’m at an undisclosed location doing undisclosed things to celebrate this momentous occasion. But I wouldn’t think of leaving you [...]

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Ten Timeless Persuasive Writing Techniques

submitted by blogmarketing 319 days ago (via feeds.copyblogger.com)

Want to convince your readers to do something or agree with your point of view?OK, that was a silly question. Of course you do. Persuasion is generally an exercise in creating a win-win situation. You present a case that others find beneficial to agree with. You make them an offer they can’t refuse, but not [...]

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Copywriting Maven’s Landing Page Makeover Clinic #6: EMKPress.com

submitted by blogmarketing 319 days ago (via feeds.copyblogger.com)

Although I’ve generally confined myself to reviewing individual landing pages, I thought it might be interesting to take an overall look at a book publisher’s site, with specific focus on the homepage. Carrie Kitze is the publisher behind EMK Press. EMK Press is a niche publisher specializing in books about adoption. I’ve known Carrie for [...]

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Steal This Copy: Finding Inspiration in the Work of Other Writers

submitted by blogmarketing 319 days ago (via feeds.copyblogger.com)

I had the pleasure of attending An Event Apart in Chicago a few weeks ago, for work. AEA is organized by the wonderful people at A List Apart which, if you make or manage websites, should be an essential on your list. It was a great experience, and I couldn’t be happier with how well [...]

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What is a Copywriter’s Most Valuable Trait?

submitted by blogmarketing 319 days ago (via feeds.copyblogger.com)

How can we write more magnetic copy?Why do even skilled writers occasionally miss the target?What is one leading cause of copy that fails to persuade?I would argue that this one trait separates compelling writers from so-so writers, and it has less to do with words and grammar than you might think.What is this magical thing?Empathy.Understanding [...]

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Are You Using the Five Types of Links Properly?

submitted by blogmarketing 319 days ago (via feeds.copyblogger.com)

This is the first guest post by Ben Yoskovitz.Not all links are created equally, and not all links serve the same purpose.Brian Clark reminds us that using click here as anchor text is still valid. But Lisa Barone disagrees; her argument being that keywords in the anchor text are critical.They’re both right.The reality is that [...]

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Do You Recognize These 10 Mental Blocks to Creative Thinking?

submitted by blogmarketing 319 days ago (via feeds.copyblogger.com)

Whether you’re trying to solve a tough problem, start a business, get attention for that business or write an interesting article, creative thinking is crucial. The process boils down to changing your perspective and seeing things differently than you currently do.People like to call this “thinking outside of the box,” which is the wrong way [...]

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