Sylvie Fortin Explains Internet Marketing Sins
August 6, 2008
Exclusive: I talked with Sylvie Fortin last night about the flak (and the praise) she’s been getting on “Internet Marketing Sins,” her new free report that airs the dirty laundry in the internet marketing industry.
You can hear exactly what’s on Sylvie’s mind now that thousands have read the first 5 “sins” along with the solutions she offers to fix the reputation of the internet marketing how-to industry.
Sylvie has been talking on her blog and posting the love and hate mail people have been sending in, but she hasn’t talked to anyone on a podcast or webinar about it until now. Find out how Sylvie has been handling the negative attention this free report has brought and why she’s not backing down one bit despite losing her “most popular kid” status in some circles.
This podcast will improve your business too, whether you are a beginner or a pro!
So what do you think? Have you read the report? Do you think Sylvie is just a busy-body and she should mind her own business? Or do you think it’s about time someone took a stand on marketing ethics in our little part of the web? Let us know below!
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[…] August 6: I got Sylvie on the phone last night for a Webside Chat about her controversial report. Check out the podcast here. […]
i don’t agree with her stance on berating owners for hiding continuity and then berating customers for not reading every bloody word of a salesletter. You can’t have it both ways like that. It is not that cut and dry. Yeah if someone glances at a salesletter and just goes for the buy button without reading the offer, that is one thing. We all know people are skimmers. If someone reads the offer and doesn’t see the continuity there or on order form, dont blame them.
big jason’s last blog post..By: Big Jason
@ big jason
You say “If someone reads the offer and doesn’t see the continuity there or on order form, dont blame them”
You and I are in complete agreement. What you describe is what I call “Sleight of Hand” Continuity, which is described like this…
Almost everything is identical to the Forced Continuity model, except for ONE BIG DIFFERENCE!
The difference lies in its complete lack of transparency to the customer. The agreement the customer accepts has hidden the offer for Product B so carefully in the fine print, that the vendor is essentially HIDING his true motives.
In other words, the vendor does not want his customer to even know he is distracting the customer with one hand while slipping in the hidden offer behind his back.
So, he carefully disguises the wording of the second offer in tiny print or hides it within a long paragraph somewhere on the sales page, hoping that his customer will never realize what hit him until it is too late and the customer gets billed.
—
I clearly say to buyers of these offers this:
I’m not blaming you for having been duped into a Hidden (Sleight of Hand) Continuity offer. Those kinds of offers are so sneaky that even the brightest people get sucked into them. For cryin’ out loud, that’s why scumbags create them in the first place!
So, no one’s yelling at you for getting sucked in.
What I’m upset with you for is reading salesletters so fast that you miss the Forced Continuity offers entirely and signing up then complaining later.
There’s no excuse for that anymore!
So, Jason, you and I are in agreement. Perhaps you read the report too quickly?
*Laughing* Sorry, Jason, couldn’t resist teasing you a little.
i read that part several times, but it is more clear here. thanks for clarifying. you’ll pay for that last crack when my bunnies pay you a visit
big jason’s last blog post..By: Big Jason
Sylvie, thank you.
You strike me as an experienced professional who is willing to say the Emperor has no clothes.
HE’S NAKED AS A JAYBIRD AND TWICE AS UGLY.
Lord please, let’s just hope he still doesn’t have tissue sticking to his ass.
It’s a big bad word out there.
I appreciate your insights.
Life is always a two-way mirror. Thank you for shining the light on the customer as well as the marketer. It takes two to tango.
cheers,
Lorraine Grula
Lorraine Grula’s last blog post..How to Green Screen