If you don’t know how to use Trackbacks to tell other bloggers you are commenting on their blog, you are missing a powerful “Social Power Linking” technique. I heard the term “meritocracy” for the first time not too long ago. Meaning, blogs that do well through merit dished out by fellow bloggers who use trackbacks and other social “tagging” of sites they like to visit and respect.
So, when I read on MircroPersuasion that PRWeb was instituting trackbacks in their press release service, I knew this largely underground social Power Linking which comes completely from the blogosphere and NOT marketers per se, had taken another step to becoming a norm. Good or bad on the PRWeb front – it has to help people start to understand the power of a trackback!