Posts tagged as:

writing good headlines

Headlines That Pull, Persuade And Propel!

by Jack Humphrey

Guest Post By Michel Fortin

When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter or advertisement into an action-generating mechanism is, without question, the headline.

But lately, I’m seeing more and more headlines that are limp, [...]

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Are Headlines Tangling Your Readers?

by Jack Humphrey

Guest Post by Michel Fortin
I’m up for a challenge.
Just recently, my friend and SEO blogging expert Andy Beard posted an
article about an interesting case study.
After simply rewording the headline of a blog post, John Wesley literally
multiplied his traffic to one of his blog posts by 10 times.
With the same post!
In other words, nothing was changed [...]

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