Wake Up Call: Web 2.0 Wouldn’t Exist Without Marketers
July 19, 2008
Mashable writer has ass handed to him by John Reese.
I enjoy Mashable for discovering new social sites and all, but this guy had it coming and John Reese puts forth an excellent, eloquent argument against the anti-marketers of the web. Read it!
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Monday Power Linking
April 29, 2007
Found some neat stuff tonight I wanted to get up on the blog for your morning coffee.
- Lynn Terry has a great post on Social Networking that really does a better job than I’ve ever done breaking it down to basics without getting as technical as I tend to get. Great read for beginners and pros alike.
- Walt Breuninger has a thoughtful piece called “I feel guilty about not clicking on more ads” which is about how you can pay for the great content on the blogs you read. It might be seen as risky business but if you think about the idea for a moment it makes perfect sense to click on ads that interest you. After all that’s all the advertisers are hoping you’ll do. Then it’s up to them and their product whether they get your business or not.
- The Blog Joint has a great list of top Wordpress plugins you should add to your favorites. I’m a sucker for a good linkbait piece especially if it is on plugins!
- Still stuck on this RSS thing? Peter Lenkefi gives you two really nice RSS how-to resources including a video by Robin Good and Lee Lefever.
- Finally, from Marketing Soapbox comes more news on Firefox “The COOP” development and what it is going to do for those of us with too many irons in the Web 2.0 fire to organize everything. Very informative look into the future of staying organized in Web 2.0.
Firefox’s “THE COOP” Smacks of Web 3.0?
April 16, 2007
Want a peek at the possible beginning of Web 3.0?
Take a look at what Firefox is doing with all the massive mountains of information and networks we are all setting up in Web 2.0.
It stands to reason “Web 3.0″ will have a heavy dose of services and browser widgets just to deal with our twitter-chatter-voter-submitter-tube-r social lifestyles!
Tools to turn us into Information Overlords and keep us from information overload.
More on Mozilla Labs Firefox announcement…
Tags: firefox coop, trends, web 2.0, web 3.0Brilliant Web 2.0 Video
April 13, 2007
Ever heard of “Digital Ethnography?” Me neither, but it apparently exists. The guy who did the video below is a specialist!
(And you thought your job was weird!)
The video below is currently #1 on YouTube for the phrase “Web 2.0.”
Well it sure as hell ought to be! For those of use who have seen the evolution of the internet first hand, it’s still neat to watch in a few minutes, and from a unique perspective.
For those who came onto the web much later, this video is required viewing if you are ever going to grasp how far things have come to put your online presence into perspective.
This is what we “old timers” mean when we say people today are spoiled with tools, ease of use, choices, functions, and services we never had in the 90’s.
If you can’t make it online today, it just wasn’t meant to be.
“The Machine is Us/ing Us”
Who’s Afraid of the Big Black Book? (Your Competition Is!)
March 23, 2007
Apparently not Michel Fortin. He reviewed the Authority Black Book and our Web 2.0-ish sales letter for ASC.
Read Fortin’s “Birth of a Better Salesletter” to see what he thinks of both!
I’m proud on both counts for the mention by one of the web’s greatest copywriters… ever.
—
Mark Hendricks likes the black book. We used a lot of it today when I presented Social Power Linking tactics as a VIP guest speaker here in Orlando at his awesome ISS event.
—
Carl Galletti went through the whole Authority Black Book and teased his readers with tiny snippets of gold.
“Last night I read what I think is the best and most valuable
book I’ve ever seen on linking and getting traffic to your
site.”
—
It seemed to please one of the hardest to please guys on the web…
“Jack, this ebook is fantastic. I’ve downloaded a LOT of crap lately and this free, did I just say free? ebook is simply awesome. I’m not sure what your angle is. I don’t know what the backend product will be. I just don’t really care. This resource is simply amazing.
I threw a post up on my blog saying as much.
http://lostballinhighweeds.com/I think it will help with not only Lost Ball but all my other blog efforts. Thanks again for a fabulous read.”
—
Other mentions for Authority Black Book:
- Authority Site Center Offers Free Report - Black Book of Web 2.0
- Learn Web 2.0 Insider Power Tools
- The Most Amazing FREE report EVER!
Web 2.0 Blogger Asks “Is Web 2.0 Your Enemy?”
March 21, 2007
From Laura Childs at StampedeSecret.com:
“Is Web 2.0 Your Enemy?
Web 2.0 sites are your competition (for eyeballs and positioning in the search engines), but they’re not your enemy. After all, you could build your own Web 2.0 site, market the snot out of it and take back your rightful position…”
In her post, Laura makes it clear that Web 2.0 is not a thing to fear, but to adopt as part of your own marketing plan.
Since it isn’t going anywhere (interactive, user-controlled sites are being popped out onto the web at a break-neck pace) everyone with a website and formerly great rankings needs to understand and utilize the positives about Web 2.0 instead of trying to bully their way through their markets with old tactics that don’t work anymore.
There are many good points made by Laura in her post, and she also has a lot of other great information to help online marketers understand where the web has been, where it is now, and where it’s going.
Further Web 2.0 Marketing Resources
- Great Web 2.0 Marketing Sites
- StumbleUpon Some Web 2.0 Traffic!
- The Free Authority Black Book: I bet you’ve never seen a better free guide to Web 2.0 marketing in your life!
A Massive Directory of Web 2.0 Sites!
February 5, 2007
I love the people who think what’s happening on the web now is just normal evolution and that “Web 2.0″ is just hype.
Wonder what could prove them all wrong?
How about the most complete Web 2.0 directory on Earth?
If it has bells and whistles that smack of interactivity, community, and somethin’ social going on, you’ll find it at Go2Web20.net!
Try calling Web 2.0 and social marketing a “fad” after taking a gander at that sucker. Dare ya!
Thanks to Peter at Web2Center.com for this link!
Tags: directory of web 2.0 sites, site directory, social marketing, web 2.0Are You Taking Advantage Of Web 2.0 Marketing?
January 8, 2007
This is such an exciting time on the web for people creating magnetic sites filled with content their niche is after.
I just don’t understand why so many people are fighting it tooth and nail.
From arguments that never end about the “birth of this” and the “death of that” to arguments over the monikers of change like “social networking” and “web 2.0.”
My thing, since the beginning, has been “Who cares what people are calling everything on the new web, let’s just acknowledge the obvious: this is a new web we are dealing with!”
Smart people are staying out of the fights over semantics and taking in all the new possibilities offered to them for marketing their sites.
For instance, the fact that SEO is easier than it ever has been should be the Number 1 topic of discussion and jubilation on the web.
Finally people with more ideas for great sites, products, and services can simply publish great content and do extremely basic SEO and rank high in the engines.
Even over the geeks who invented the complex, technical SEO of yesterday.
The way I build sites gets me into the top ten just as fast or faster than the SEO of yesterday. And I stay there as long as I want. The geeks cannot push me out (give it a try pocket protector man!) because I am not even playing their game, and they don’t understand mine!
No longer do we have to trick engines. We simply give them what they want and they actually reward us for it.
The critics (always people who make money from SEO services) say that it takes months to take a content site to the top of a niche.
That is complete spin to keep us sucking on the teat of SEO firms who have everything to loose in Web 2.0.
The only people on the net who badmouth social marketing, content development for the sake of visitors instead of search engines, and “post and rank” technology are SEO firms and individuals who make money by keeping search engine optimization confusing.
Enough is enough!
If you want out of the SEO game, embrace and enjoy the new web and all it has to offer.
Go long tail for keywords and leave the one and two word phrases to people who want to be #1 for the most generic term in their niche.
You can enjoy hyper-targeted traffic while they get their bandwidth chewed up by tire kickers and lost surfers.
Get into social bookmarking, link sharing, sticky content development, and link bait (another word everyone argues about which simply means “attractive content” that gets linked to).
Get into custom RSS feeds and autodiscovery. Get a blog and be part of the discussion in your niche that will go on with or without you.
The people taking advantage of interactive media are raking in traffic, rankings, and profits for their sites.
The people arguing the semantics and whether there really is anything all that special going on are woefully out of touch.
The fact that they cannot accept the writing on the wall and don’t know there is indeed a monstrously sweeping change taking place on the web is proof they are lost at sea.
Don’t listen to the naysayers. Take advantage of the interactive web marketing that is available in your niche and create something powerful, special, unique, and profitable!
Everything you need to understand how to thrive on the web of today is right here in front of you.
Study up and take down your competition so easily it will make you feel a little guilty.
That’s what I do!
Tags: Blog Marketing, internet marketing, marketing trends, social marketing, web 2.0Bikini Model Authority Site Review
October 24, 2006
Review of HawaiianTropicBikiniModels.com
Tobey Brown has taken the Content Desk Authority Site System to a new place.
Most people think an [tag]authority site[/tag] needs to be a serious site with serious content. That’s certainly one way to do it.
But Tobey, a recent graduate of our Elite Coaching Program, figured if our publishing system works to bring lots of traffic for other topics, why not bikini models?
The site has only been up for a couple of weeks and is already doing well with traffic. He made his first two affiliate sales today, which is much more than people who build their own sites on old technology can say in their first two weeks!
The content for the site is a mix of text, photos, and videos which plays very well with the young [tag]Web 2.0[/tag] crowd who are not big readers, especially in this niche, if you know what I mean. :^)
Future plans for the site include bikini model profiles and tips for getting modeling gigs (so he can also attract women to the site for other monetization strategies).
This could well be the first bikini model site based on a platform like ours, but it certainly will be one of the highest traffic sites like it in the world once Tobey gets more links and more content syndicated around the web.
Hopefully it will serve as an example of how to break out of the box of thinking an authority site can only be built for a certain kind of industry.
Tobey knows that’s not true now!
Tobey’s other site is SurfKooks.com.
Tags: authority site, authority site example, authority site review, Marketing Tool Reviews, vre, web 2.0Spam and Ping, The Next Generation, by Todd Peterson
October 14, 2006
Well now that tag-and-ping from Sean Wu has hit the market there has been an up tick in the amount of spam on web sites. I don’t blame the product, instead I blame the people trying to make a quick buck.
In general the method sucks. I hate spam in my email box. I hate it in tag-bait. When someone tries to jackpot the system it works for a while, but in the new Web 2.0 world it will not last and honest marketers can use the technology.
The last time this happened it was under the blog-and-ping banner. I certainly saw my share of posts that were scrubbed from other sites. It was a bad year. Now we have a new method d’-jour for marketing.
[TAG]Tag-and-ping[/TAG] has taken over now. This time it is different.
First, it is great that the writer is in charge of what gets indexed. No more need to write the same phrases over and over. In the old world we added pages and in time they would be indexed by the search engines.
And we were its slaves. Although it is still that way in some respects. By tagging your posts with certain select tags, you can have it read by people that are looking for that tag. Trick is to keep the post on the page.
So keep writing. Second, the traffic is quick to come. When I post a blog post I get traffic within minutes of posting. It’s the most amazing thing. Try that in the old way, you were lucky if you were indexed in a week or two. As long as you write good articles you can get traffic. Tag your post and away you go.
Problems come in because some dipwad will figure out a way to use it to annoy people. This has lead to the death of some social bookmarking services. My guess that is what happened to “Jots”. The week before its death, many tags were taken up by bad posts.
Unfortunately, it did not turn the corner for the best part of tagging. If an engine survives and figures out a way to filter out the most of the garbage, they will survive and then be able to take advantage of the third great thing about social bookmarking.
Third, since tag and ping is human based, each social bookmarking engine seems to allow the users to flag posts as “bad for the net”. This gives the power back to the users.
[TAG]Web 2.0[/TAG] is all about empowering the people. Away with complicated algorithms that work but take a long time. Users can be quick and decisive. Once a person gets flagged too many times their site is dead.
This will force them to churn out more sites with an ever dwindling time to live and with any luck, that method will go the way of the dodo. Although not perfect by any stretch of the imagination, tag-and-ping is a lot more useful than blog-and-ping and will be a great way to stop the marketers who spam. Welcome to the new world.
Todd Peterson, Guest writer, CD-Elite Member. host of http://tagalizer.com and http://tagalizeit.com
Tags: sean wu, tag and ping, tagging, web 2.0
