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Bikini Model Authority Site Review

October 24, 2006

Beth WeberReview of HawaiianTropicBikiniModels.com

Tobey Brown has taken the Content Desk Authority Site System to a new place.

Most people think an [tag]authority site[/tag] needs to be a serious site with serious content. That’s certainly one way to do it.

But Tobey, a recent graduate of our Elite Coaching Program, figured if our publishing system works to bring lots of traffic for other topics, why not bikini models?

The site has only been up for a couple of weeks and is already doing well with traffic. He made his first two affiliate sales today, which is much more than people who build their own sites on old technology can say in their first two weeks!

The content for the site is a mix of text, photos, and videos which plays very well with the young [tag]Web 2.0[/tag] crowd who are not big readers, especially in this niche, if you know what I mean. :^)

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Future plans for the site include bikini model profiles and tips for getting modeling gigs (so he can also attract women to the site for other monetization strategies).

This could well be the first bikini model site based on a platform like ours, but it certainly will be one of the highest traffic sites like it in the world once Tobey gets more links and more content syndicated around the web.

Hopefully it will serve as an example of how to break out of the box of thinking an authority site can only be built for a certain kind of industry.

Tobey knows that’s not true now!

Tobey’s other site is SurfKooks.com.

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How To Build An Authority Site 101

August 24, 2006

What makes a site an “authority site?”

1. Original content: this is a MUST for authority sites. There is not a single website on the web that does exceptional traffic and income without original, high quality content.

2. High Traffic: This goes without saying but one caveat is “the highest amount of traffic available for a certain niche.” High traffic for a small niche will be a far different amount than a large niche with hundreds of thousands of searches per month.

3. Beautiful: Authority sites are functional and elegant in navigation and design. The word beauty, in this example, means simple design that says out of the way of the content and goals of the publisher for visitor interaction with the site.

4. Dynamic: Authority sites today are at least partically if not totally dynamic. Static html is no longer an acceptable platform to run your content on. RSS is a must for subscribers with RSS agregators and for content syndication.

5. Self-Promoting: When new content goes up on an authority site, the web is put on notice through pinging, tagging, autodiscovery, and updated RSS feeds on partner sites. If you don’t know what that means, you don’t have an authority site.

6. Self-Optimized: Authority sites are optimized for the search engines by virtue of being optimized for their visitors. After basic SEO is taken into consideration (and included as a minimum requirement of a good content management system) the publisher of an authority site should not have to actively optimize for the engines other than writing content that speaks to the top keywords (topics) in their niche. Visitor Optimization replaces Search Engine Optimization.

7. Source Material: A good authority site is often cited by bloggers and others because it is the source of most of the good information in a niche. This leads to thousands of voluntary links to an authority site, which leads to higher traffic volume.

8. Obvious Expert: The content in an authority site is seen as expert material by the majority of the market it serves. Authority site content cannot be faked or be 100% 3rd party content syndicated from elsewhere.

9. Properly Monetized: A good site will produce good income. An authority site will produce stellar income. A combination of advertising, affiliate products, and exclusive products and services are the driving force behind most authority sites earning the maximum potential in their markets.

10. Updated Often: Authority sites have new information that is important to their visitors all the time. This information need not be 100% original, but original content is part of the mix that makes authority sites.

Given the above, what’s an look like?

Here are some you probably already have in your bookmarks:

1. About.com

2. Wired

3. Seth Godin’s Blog

4. Drudge Report (TOTALLY breaks the beautiful design rule!)

5. Search Engine Watch

Authority Sites In Training

The sites below are all authority sites in the making. Looking at the future of authority site building gives valuable insight into what people are doing to build for Web 2.0.

Watch the sites below as they take over their niches in the coming months. All the authority site factors are present.

1. Lady o’ Golf

2. Crafty Places

3. Online Security

4. More for Kids

5. Early Sign of Pregnancy

6. Holiday Pastimes

7. Nursing Careers

8. MP4 Soup

9. Travel Volume

10. Anti Aging

11. SurfKooks

Finally, it no longer takes massive investment capital and an in house programming and sales staff to create high-performance authority websites.

As the hyper-complicated tools the traditional autority sites use become more accessible and written for end users rather than geeks, we will start to see more and more sites like above taking over niches riddled with static html sites and yesterday’s content management and marketing technology.

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Google Tightening The Noose

July 11, 2006

Google, and the entire internet, is getting increasingly less patient with junky adsense sites.

I hate them, you hate them, and Google is further tightenting the noose around the necks of spam site creators.

Read this post at WebProWorld and make sure you are not planning a site that is going to get banned as part of your VRE!

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Great article on finding content for your site…

June 19, 2006

This is a two-part article.  I will try to locate the second half if possible, but this was so good I decided to run it here on the FTR.

There really are a lot more ways to build good content into a site than most people think.

Robin has done a great job getting some great ideas for quality content together!

25 Ways to Add Quality Content to Your Web Site (Part 1)
. . . Using ideas that cover at least 25 different industries!
By Robin Nobles  (c) 2006

We’ve known for a long time that quality matters to Google. In a
post Senior Google Engineer Matt Cutts made to his blog
(http://www.mattcutts.com/blog/google-press-day-2006/), “quality”
was mentioned several times as being important to Google. Quality
matters when it comes to content, and it matters when it comes to
links.

However, building content and links doesn’t have to be painful.
Web site owners tend to think of content in a very limited way.

So, let’s open up our creative minds and think of all sorts of
ways of adding quality content to a Web site.

A few things to remember:

  • You’re only confined by the boundaries you set for yourself and
    your Web site. Allow yourself to think in a totally different way
    than you’ve thought before.
  • Your Web site content should be written for your buying
    customers . . . not for you. Your Web site content should not be
    written for the search engines. The search engines are not your
    target audience.
  • Think of the overall picture of your site, as if it were a
    living, breathing entity. After all, Web sites should continue to
    grow on a constant basis and never be stale or stagnant.

Let’s Get into the Fun Stuff: Quality Content for Your Target
Audience

1. A calendar of events. This is ideal for sites like real estate
sites to show upcoming open houses; book stores to promote
upcoming book signings or writers’ meetings; collectors’ sites to
show meetings across the country, etc. Be sure to allow visitors
to send in their own event to be posted to the calendar.

2. Maps. Consider real estate sites, hunting or fishing sites,
camping sites, hotels, or any outdoor recreational sites for
maps. Be sure to add content at the bottom of the map that
describes the map and outlines its purpose as it relates to your
site.

3. Before/after experiences. This is perfect for products or
services you’re selling where customers can write in and discuss
how this particular product or service helped them. These could
turn out to be mini articles, or use them as testimonials.

4. Pictures from your customers. You could set up a special place
where past customers could post their pictures and journal
entries on your site. This is ideal for vacation sites,
recreational sites, wedding sites, baby sites, photography
studios, etc. How could you use this idea on a Halloween site? On
a flower site?

5. Online coloring sheets. Use your imagination here. If you set
up some coloring sheets about your vacation property, kids could
color those sheets and post them online before their trip in
their own special online area. After the trip, their parents
could post pictures and a journal of their trip. This is their
“Web site” about their trip, all hosted on your site as a perk
for booking through your vacation site. What are they going to do
with this information? They’re going to tell their friends,
Grandma and Grandpa, Aunt Edna, etc. They’re going to link to it.
You can use this perk as part of your USP (Unique Selling
Proposition) when differentiating yourself from your competition.
You’ll be building one-way links from your past customers, plus
visibility for future customers. Win/win situation. You’ll think
of many ways of adding coloring sheets (or similar creative
activities for kids) to your site, if your site is the type that
would work for kids.

6. Blogs or forums certainly add fresh content to a site.

7. Articles or new pages of interest to your target audience.
Write new content on a regular basis – once or twice a week
should be your goal.

8. An expert Q&A on the main page of your site. Get an expert to
answer questions, and post one question/answer a week (or a day –
whatever you can handle) on the main page of your site. Have past
Q&A’s in a searchable archive on your site.

9. Product reviews. If your industry has products or software to
review, consider writing candid reviews of those products.
Publish the reviews on your Web site as well as publish them in a
few of the online publications. Readers are always interested in
totally candid reviews, where the writer lists the positive as
well as the negative aspects of a product. If you have a
landscaping business, how could you use this idea? What products
do you, as an expert, prefer to use, and why?

10. Short tips. If your product or service lends itself to short
tips, write up a series and publish them on your Web site. Send
them out in your newsletter. Get your readers to send in tips as
they use the product. Offer a discount off additional products if
they submit tips.

11. FAQ’s. FAQ’s are content – content that your target audience
wants to know. As you get questions from your readers, add
additional Q&A’s to your FAQ’s to keep them current.

12. How-to guides. People love “how to” guides. If you sell
online plumbing parts, why not have a “how to” guide on
installing a new toilet? Make it easy on your customers, and
they’ll come back to you again and again. Create a series of “how
to” guides. Be The Toilet Guy on the Net. May not sound too
glamorous, but if you’re highly visible on the Net and are
converting traffic to sales, you can afford to be glamorous OFF
the Net!

(Continued in Part 2)

Robin Nobles conducts live SEO workshops (http://www.searchengineworkshops.com) in locations across North
America. She also teaches online SEO training (http://www.onlinewebtraining.com). Localized SEO training is now
being offered through the Search Engine Academy. (http://www.searchengineacademy.com)  Sign up for SEO tips of the
day at mailto:seo-tip@aweber.com.

Copyright 2006 Robin Nobles. All rights reserved.
 

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VRE Research: Google Trends

June 7, 2006

This is a quite cool tool for virtual empire builders looking for the next big thing.

(Or to find out what ain’t so “big” anymore!)

Check out Google Trends.

Type in any keyword and watch what comes up in the graphs showing growing or declining trends on popular and nichy keywords.

Just another tool to add to your VRE arsenal.

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Grab a free copy of The Reese Report!

March 1, 2006

The Reese Report is Pure Gold

I have been a subscriber of John Reese’s offline newsletter since
it came out.  I have probably told over 10000+ people personally
about the Reese Report over the last year at conferences and
in my membership sites.

It is that good.

Now you can see for yourself, because John is giving away a
sample PDF (the full report) and a copy of what he sends with
each issue on CD.

He packs videos and audios in with each report that support
his written material in the report. 

No matter which issue it is, you are going to love it
and gain incredible insight to a level of marketing you never
get exposed to online in free discussion groups.

Grab your no cost issue of The Reese Report with audio/video
supporting materials
!

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