Just one of the many killer tips Howie Schwartz shared with the Traffic Tactics attendees yesterday here in San Diego. Howie talked a lot about “trust” points of contact with Google. Basically meaning, anytime you can connect with Google or another authority site, you are building the trust, or credibility of your site with Google.
Seriously, this guy is a true search engine optimization guru. There are only really a handful of them in the world. Everyone else is a hobbyist compared to guys like Jerry who breaks sites and servers for a living just to find out what Google thinks of his tests.
Here’s a free listen to our conversation earlier this week as Howie drilled down to the nitty gritty to get my take on what it takes to be a true authority presence in any niche.