Webside Chat with Dan Shawbel, Personal Branding Magazine
September 4, 2008
Meet Dan Shawbel. He’s what they call a “Millennial.” They are also called “Generation Y” and they aren’t interested in waiting for gold watches and retirement from corporate jobs they will have to hold for 30 years. I’ve been interviewing these guys lately, starting with Neil Patel, then Scott Bradley, and now Dan, and I am definitely seeing a trend here.
If you want to know what makes Generation Y tick, how to market to them, and how to excite them on their terms, which are pretty strict, then this Webside Chat is for you.
For Gen Y, social marketing and freely sharing information (that grandma and grandpa would shudder to think about sharing with the world) is the norm. Resumes are the second source of information on Gen Y’s accomplishments (or embarrassments) as HR managers are using the social sites to find out more about their job candidates.
Learn more about social marketing, branding, and making your mark online from the Editor of Personal Branding Magazine in this edition of Webside Chats.
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Dan Shawbel’s Blog: Personal Branding
Personal Branding Magazine
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BackType: Twitter for Comments
September 2, 2008
Thanks for Web Success Diva (Maria) for tipping me off on BackType.
This cool little app was featured at TechCrunch as well and for good reason. It’s a killer idea!
What is BackType?
Think Twitter, only the people you follow and the content displayed is much more interesting and on topic. Instead of people typing in what they are doing at the moment, BackType follows you around the web and re-posts the comments you make on blogs to your central BackType account.
Check out mine: Social Marketing
It is an entirely new look at the web. Ever wonder where your favorite bloggers comment and spend time? Already I have found Michael Arrington and Darren Rowse commenting on blogs I hadn’t heard of before. Here’s Maria’s profile. Give her a follow for showing us all this cool tool!
Those guys know where to spend their time! You can find some really cool places on the web to comment and engage in your niche when you start following people who are also in your interest area.
Webside Chat with Neil Patel
August 11, 2008
Wiz kid, statistics software design pro, SEO consultant with million dollar contracts, pro blogger…all at age 23. I hate this kid! Neil Patel has the resume and accomplishments of someone twice his age.
Oh what I wouldn’t give to have had THIS internet back when I was younger! In this podcast Neil discusses his rise to success, how to track every movement on your site, and seo and social marketing tactics.
Webside Chat with Nathan Anderson from SEOClub.com
August 8, 2008
Nathan Anderson is my personal go-to SEO expert. He’s one of the most prolific testers and search engine analysts online today.
Find out what he has to say about today’s search engine optimization tactics and how social media comes into play with link building and raising your rankings!
Check out my other Webside Chats!
Tags: jack humphrey, nathan anderson, sem, seo, social marketing, social media, Webside ChatsWebside Chat with Jay Deragon
August 5, 2008
Jay Deragon is a social media expert, consultant to Fortune 500 companies, and co-author of an excellent book entitled “The Emergence of The Relationship Economy.”
Forward by Doc Searls, Co-Author of “The Cluetrain Manifesto.”
Stay alert, I’m going to show you how get his book for free below!
As a bonus for checking out this 100% content podcast, Jay is giving my listeners a free copy of his book. The ebook version is normally $14.95, and paperback, $21.95.
All I ask in return is that you subscribe to mine and Jay’s feeds if you aren’t already subscribed. Then download his great book!
Tags: doc searls, jay deragon, relationship economy, social marketing, social media, Webside ChatsMaking your Stumbled Pages Sticky
August 4, 2008
I’ve been meaning to throw some love at “TheNanny612″ (Shana Albert) for awhile now and she’s just given me an excuse I can’t ignore.
If you are a Sphinn user, you’ve read TheNanny612’s recommendations before. You can’t escape them. She’s a prolific social media writer and a great source of news at Sphinn.
Today I found her latest recommendation “Are Your Stumbled Pages Sticky?” to be right on the mark.
StumbleUpon traffic can stick and can prove valuable. Much more so than Digg or other socially-driven traffic. But you have to know how to handle a Stumbler and what tools they use to browse the web and block unwanted ads. You have to know what Stumblers want and give it to them.
If you dig the stuff she finds, follow Shana’s lead at SocialDesire.com.
Technorati: social media, social marketing, stumbleupon
Tags: shana albert, social media, sphinn, stumbleupon traffic, thenanny612Webside Chats: The Web Success Diva!
July 17, 2008
Maria Reyes-McDavis is a force to reckon with. She blogs at WebSuccessDiva and really knows social media marketing.
In this podcast the first part of our recording got cut so it kind of picks up abruptly. Be sure to listen to this entire podcast because Maria shares some stats no one has ever shared on social marketing effectiveness!
Top 10 Social News Sites
June 16, 2008
What Is A Social News Site?
Social news sites are very specifically sites where users submit pages from around the web they find interesting. The core of any social news site is community sharing of information, videos, and pictures from all over the web in different categories. Users provide a URL to the news or media they want to share, enter a description and some tags, and submit the listing to be viewed and voted on by the community. Submissions that become “popular” move to the top pages of these sites and tend to get a lot of traffic in a short period of time.
Looking for the most active, highest traffic social news sites? How can you possibly decide among the “millions” that are out there? Here’s a quick breakdown of the top 10 sites according to Google right now:
- Digg: Currently holding the number 1 slot for social news sites, Digg is easy to use, and new users can have their accounts going in a matter of minutes. It’s simple to browse through the different categories of news articles, with a huge variety of topics. The Digg community is very strong, users can “Digg” or “Bury” an article, affecting its popularity. Some argue that Digg cliques can potentially unnaturally affect popularity of items.
- Propeller: Formerly known as Netscape, Propeller boasts a useful control panel for users to see other related articles very easily. Users vote on an article, hopefully helping to rank the best ones. A wide variety of topics and categories are covered.
- Reddit: A popular site with many categories and subcategories (subreddits) that, although not focused on major news headlines, offers very simple, no-frills news. You can often find interesting and off-beat articles here, but without moderation the quality control can be questionable. Again, users can vote for or against items.
- Newsvine: Here you can find community-driven news stories. Editorials and opinions are very common on Newsvine. Users of this site can have their own blog for commenting and following news stories and threads. Give and receive comments easily for postings. (Good luck with this one though. They have an itchy “ban” finger and are quite full of themselves.)
- Fark: This site specializes in news articles, and administrators moderate the site, so only approved content and links are posted. Basic services are free, with varying subscription levels and additional access to be able to comment or access and post adult content.
- Slashdot: This site is considered to be a current-affairs news site, with a “nerdy” twist. Each item has its own forum for comments by users. Semi-random moderators “score” items on several variables, giving users their own “karma score” which then controls what they can access. Users with high karma scores have more broad access.
- Metafilter: A free blog site that welcomes comments by users, it’s designed to help users share links and interesting discoveries on the web. Members can make one post per day, and this must include one link. No longer free (costs $5 to sign up to limit membership a little), only members can participate actively but anyone can lurk and read.
- I am bored: This news site covers general topics, with a slant toward off-beat and unusual news (the stuff that can keep your interest on a boring Saturday night). Initially founded on the idea that people surfing the net can get so bored that they actually type “I am bored” into their search engine, this site is offered as a remedy to that situation.
- Mixx: This site features news articles from every category. Users develop their own “Mixx” that focuses on their interests. Groups with similar interests can be connected and comment interactively on items. You generally only get the Mixx items that pertain to your preferences.
- Shoutwire: Shoutwire provides links to other news sites, but users can submit their own articles. Users can give ratings to articles, a “shout” or a “bash,” affecting a ranking and popularity. Similar to dig, users are not moderated, and opinions are those of the users.
Each of these sites is a little different, some are more controlled by the users, others are moderated carefully. Visiting a variety of them on a regular basis will allow you to keep your finger on the social news pulse and get your site noticed!
Tags: social media, social news, social news sitesSocial Media Today
May 29, 2008
Here are the top social media related stories and resources found around the ‘Sphere today:
This one is excellent. I love these kinds of videos!
I hear the jingle jangle of the Social Media Ice Cream truck …
Commoncraft does it again. Thanks Lee Lefever and crew. Social Media in Plain English from leelefever on Vimeo.
How has social media changed PR? - An interview with Ross Mayfield …
Recently, we blogged about some new trends in social media PR—namely Stowe Boyd’s call for pitches via Twitter and Marshall’s request for an OPML from PR firms. We blogged about those items because they are areas where much of the PR …
Social Media Breakfast is coming to Ottawa
I’ve been traveling quite a lot lately, and one of the things I always enjoy about visiting a new city as a social media user is meeting face-to-face with my “social graph” - Twitter friends, blog readers and others who I may have had …
Social Media and Non-Profits: How can organizations find their …
I had the opportunity to meet with an outstanding organization yesterday to talk about social media. This organization is a faith-based group that is focused on social justice and eliminating poverty. They already have a rather large …
Women dominate the social media scene
In a study by Rapleaf, women outpace men by far in usage of social media. There is especially a disparity in usage between married women and married men. While single 20somethings are all on social networking sites due to having more …
“Social media’s awesome power can really take your breath away when you take a second to step back and see the change that it can cause in the world. Many brands and traditional media companies are focused on social media’s effects on …
Monitoring 600+ blogs on social media marketing
As part of our day to day, we collect, organize, listen and engage with blogs and social media that talk about .. social media and we’ve build and organized a list of 600+ blogs that relate to this topic. …
Email is great for real conversations and can be much more powerful than social media in involving intimately someone else into looking at something. Popular social media destinations tend to be relatively superficial. …
Is Your Site Social Media Friendly?
You should consider many factors when getting involved in Social Media Marketing, such as the quality of your content, your domain name, and who is submitting your content. But there is almost always one thing I find myself looking at …
One Egg, One Hundred Baskets: Social Media Leverage
You are a smart cookie and you have definitely heard of social media and social networking. You have also seen around the place that you can use these tools to help you to market your stuff, but where do you start? …
Tags: social mediaToday in Social Marketing
April 24, 2008
Here are some posts I picked up with my cool new tool called “Utility Poster.”
Sorry, you can’t have it. (Yes you can! Grab it Here!) Suffice it to say I spent a heck of a lot less time on this utility post than anyone else doing a post like this today!
What’s going on in social marketing news in the Sphere?
Reverse Psychology And Social Networking
I notice many individuals, when they first decide to try social networking or social marketing, simply trying to hard. The end result is that they lose all credibility before they have even started. Sometimes, a little reverse …
Greetings from very chilly San Francisco where the 2nd edition of the SF Web 2.0 Expo, organized by O’Reilly and Techweb, is going strong. Yesterday was the kick-off to the geeky celebration of all things surrounding social computing, … …
Tools For Engaging In Social Media
We all know Social Media Marketing can be pretty time consuming. There are numerous social media communities, each requiring you to sign up, make a profile, and participate, in order to have any success with them. …
Tags: social marketing, social marketing news, social media, utility poster
