Webside Chat with Nathan Anderson from SEOClub.com
August 8, 2008
Nathan Anderson is my personal go-to SEO expert. He’s one of the most prolific testers and search engine analysts online today.
Find out what he has to say about today’s search engine optimization tactics and how social media comes into play with link building and raising your rankings!
Check out my other Webside Chats!
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Link Building News
October 30, 2007
Link building is going through some changes. Here’s the latest news from the streets…
- “What’s a nice girl like you doing with links like that?” - Debra O. Mastaler writes some insightful link building tips in light of the recent Google pagerank updates and the obvious slapdowns of some very big, popular sites. She writes about some social marketing stuff we have already discussed here as early as last summer, but her ideas on alternative traffic and linking sources are something to pay attention to in your marketing for sure.
- Aaron Wall’s latest in WebProNews - “Using Google Date Based Filters to Detect Link Building…”
- WebmasterWorld forum members discuss link building and the new rules of SEO.
- Link Analysis Beyond Search Rank - Eric Ward’s article helps with link analysis and valuing links beyond search engine optimization.
Building with Trackbacks
A link building tactic that is often overlooked is using PRWeb.com press release trackback feature. I wrote a piece on this technique and it is worth a read if you are not periodically scanning PRWeb for trackback-worthy content.
The key is to start branching out and seeking new traffic venues with your link building campaign. I have always said that one should never rely completely on search engine traffic. With the recent (and constant) changes Google is implementing, this is more true today than ever before.
Tags: google, Link Building, pagerank, sem, seoHiding From Google
October 18, 2007
I get emails from time to time from people who say they are using my recommendations for blogging and bending the web but that they still aren’t seeing Google results or much traffic.
My usual answer is that they aren’t really following what’s been written here and elsewhere about blog marketing, content development, and social marketing.
You Can’t Hide from Google
If you have the right ping list and you simply make a post, Google will come knocking very soon after. That’s it. No need to do social marketing acrobatics to get spidered, which is why marketers have adopted blogging.
Static sites can be put up and, with no ability to ping sites that Google watches for new content on the web, be completely deserted. Although it’s even hard to hide a site from the spiders for very long even if it isn’t promoted…at all!
With the proper site setup, it is harder to exist on the web for 24 hours with a goal of not being found by the engines than it is to get traffic and rankings.
The short answer is there is absolutely no way you can avoid being spidered and getting traffic if you really pay attention to what you read here. By simply setting up your Wordpress blog properly, the very moment you post anything to your site, the Great Eye of Google is upon you. There’s nothing you could do to stop being indexed after making one post.
It is impossible to fail at getting traffic if you follow the guidelines below.
1. Have a blog (Wordpress – self hosted – preferred)
2. Install the proper ping list.
3. Develop some unique, original, useful content for your niche with the proper keywords people use to find such information in the engines. Many people think you need to be a prolific writer to get ongoing traffic, but that’s not actually the case. You can write a quick post every other day and write a deep, useful post once a week, or less, and get good traffic and rankings.
4. Get involved in your niche and comment on other blogs. Simple, but most people never do this enough.
5. Use web 2.0 sites (there are thousands of them now) to get new links and attract traffic from each community you belong to. (Facebook and Myspace are the only communities out there. MyBlogLog is a community as well as many other web 2.0 sites that most people don’t think of as communities. But they have their own following and readership and the ability to create groups.)
Free Information is Trustworthy
Most people discount the value of free guides to web 2.0 marketing. They feel you have to pay for good information when, in fact, most of the paid guides pale in comparison to some of the free guides.
Authority Black Book and Bending the Web make it impossible for you to fail to drive traffic and gain rankings if you follow them and actually do the work.
The main problems I see with people who complain that they are following what I show them here at FTR yet they are still striking out are:
1. They are on a domain they bought that was previously a spam site and has been blacklisted by Google and others. This is a good way to hide from Google. Make sure you know where it has been and where it stands before you pick up a used domain.
2. They “say” they are following the guidelines and advice, but they are cutting corners, spamming (whether they know it or not), and expecting windfalls of traffic and rankings with very little work or thought on their part.
The bottom line is that there is very little a person could do to fail with what we teach here at FTR unless what they do is very little.
Marketing on the web is simpler now than it ever has been before, but it still and will always take work to get results.
Tags: search engine traffic, sem, seo
Link Relevance and SEO Chicks
October 2, 2007
I stumbled upon a good one today. I have been following these “chicks” for a bit and it’s time to call them out here and show you a fresh look at SEO.
Put away your pocket protectors because Julie, Lisa, Rebecca, Anita, and Judith, the “SEO Chicks” tell it like it is in a way anyone can understand.
A lot of SEO and SEM bloggers could take some lessons from their writing style. You don’t have to be a geek to understand SEO and the people who make it harder than it really is are usually doing so to get you to buy their stuff instead of DIY.
The post I loved today was Why Relevant Links Are Irrelevant - a true stick-in-the-eye of the “omnipotent” search engine we all love.
Tags: link popularity, link relevance, sem, seo, seo chicksSEO
July 25, 2006
About Getting A Top 10 Search Engine Ranking | SEO Daily News Below
If you are still publishing on an old blogging system or, heaven forbid, a static html site, you are definitely going to need to learn SEO in order to get a top 10 search engine ranking. Sorry.The only other choice is to adapt QUICKLY by building the kind of site that is going to get your business somewhere as the new internet evolves.New sites on the proper platform for publishing dominate everyone else in their niche with RSS, autodiscovery, tagging and many other marketing methods you cannot use with regular sites.The main point here is, you don’t have to aggressively optimize or spam the engines anymore with Web 2.0 technology.
The SEO tools below are great for now, but you will want to take a close look at what the future holds for publishing any kind of content on the web by clicking here. (will open in a new window)
Don’t Fork Over Thousands Of Dollars To An SEO Firm When You Can Use The Same Tools THEY Use!
- 3 Easy Steps To Top Search Engine Rankings
Search engine marketing is not rocket science. The SEO companies just want you to think so. Try these 3 easy steps to higher rankings and keep about $5000 in your pocket! - Search Engine Optimization
Search Engine News
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Tags: higher ranking, Search Engine Optimization, sem, seo, top 10 search engine rankings
