Link Building News
October 30, 2007
Link building is going through some changes. Here’s the latest news from the streets…
- “What’s a nice girl like you doing with links like that?” - Debra O. Mastaler writes some insightful link building tips in light of the recent Google pagerank updates and the obvious slapdowns of some very big, popular sites. She writes about some social marketing stuff we have already discussed here as early as last summer, but her ideas on alternative traffic and linking sources are something to pay attention to in your marketing for sure.
- Aaron Wall’s latest in WebProNews - “Using Google Date Based Filters to Detect Link Building…”
- WebmasterWorld forum members discuss link building and the new rules of SEO.
- Link Analysis Beyond Search Rank - Eric Ward’s article helps with link analysis and valuing links beyond search engine optimization.
Building with Trackbacks
A link building tactic that is often overlooked is using PRWeb.com press release trackback feature. I wrote a piece on this technique and it is worth a read if you are not periodically scanning PRWeb for trackback-worthy content.
The key is to start branching out and seeking new traffic venues with your link building campaign. I have always said that one should never rely completely on search engine traffic. With the recent (and constant) changes Google is implementing, this is more true today than ever before.
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Google Slaps Itself for Buying Links…
October 27, 2007
Google buys a high PR site, YouTube.com, and then the pagerank plummets to a 3. Some would say Google is being “not evil” and including themselves in their filtering system of weeding out link buyers.
It might be because I turned Google in for link buying in their Webmaster Tools area where they allow us to snitch on each other. Whatever the case may be, It shows even Google isn’t above its own filtering and sniffing system.
(snapshot taken 12:55 a.m. eastern, 10/28)
Just goes to show that even Google doesn’t care as much about Pagerank anymore, lol.
Tags: google slap, google slaps self, linking penalty, pagerank, youtube pagerankThe Web’s Shortest List - Pagerank 10 Sites
August 4, 2007
Here’s a list you’ll never have to worry about being on. Google has deemed these sites perfect 10’s.
Now what I really like about this list of PageRank 10 sites is the disparity between backlinks.
Lowest number of backlinks for a PR 10 site: 1,540 (ERCIM.ORG)
Highest number of backlinks for a PR 10 site: 1,330,000 (StatCounter)
(Excluding Google. They have over 3 million backlinks, but it makes for less interesting reading to continually point out yet another list Google is at the top of!)
From my browser, the PR 10 at StatCounter is actually a 9. I imagine the guys at SearchEngineGenie.com are getting tired of trying to keep such a list up to date. Then again, the royalty of the web rarely changes.
Tags: list of pagerank 10 sites, pagerank, pr 10 sites, seo
