Copywriting

Guest Post By Michel Fortin
“What am I supposed to do?”
You may not know it but that’s a question your readers, visitors and prospects may be asking right now. And it’s also one you need to avoid at all costs, or else it will cost you in wasted traffic and sales. In other words, if people [...]

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Guest Post By Michel Fortin
Words are powerful. They are the crux of our existence as copywriters. And your choice of words is crucial in getting the results you seek, whether you’re a copywriter or not, and be it in business or in your personal life.
To compel others to do what you want them to do, [...]

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Guest Post By Michel Fortin
Writing copy is usually the easiest part of my work. But figuring out what to say is often a whole lot harder than knowing how to say it. That requires a lot of research, creativity and, of course, “sales detective work,” as my friend John Carlton calls it.
But when I know [...]

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Guest Post By Michel Fortin
I do believe what Dan Kennedy says, when he says clunky copy outsells clean copy. But not all the time. And recently, a university study proves this point.
People have a tendency to forge not only a lasting opinion based on first impressions but also a blanket opinion that pervades all other [...]

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Guest Post By Michel Fortin
When a sales page is not performing up to your expectations, the worst thing you can do is nothing.
In most circumstances, there are steps you can take to alter the copy to improve your results immediately. By taking action and making changes, you can strengthen your copy quickly and improve your [...]

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Guest Post By Michel Fortin

When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter or advertisement into an action-generating mechanism is, without question, the headline.

But lately, I’m seeing more and more headlines that are limp, [...]

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Guest Post By Michel Fortin
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Note from Jack: If you don’t have time to read this completely, make sure you bookmark it and come back later. It’s that important. This is one of those really good reads that teaches or reminds you of things you should know about sales and copywriting.
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My wife and I [...]

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Guest Post By Michel Fortin
Some people have asked me to give a few tips and tricks they can start using right away to apply some of the strategies I wrote about in my “Death of the Salesletter” report, without resorting to audio or video.
Aside from the various technology you can start applying to make your [...]

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Guest Post By Michel Fortin
If you’ve read my report, The Death of The Salesletter, then you know that many of my “predictions” (I’m using quotes for a reason) were based on actual test results. Many of them were made by, or done based on tests from, John Reese.
John is one of my mentors. He’s not [...]

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