Posts tagged as:

copywriting tactics

Want Better Copy? Go On A Quest!

by Jack Humphrey

Guest Post By Michel Fortin
Writing copy is usually the easiest part of my work. But figuring out what to say is often a whole lot harder than knowing how to say it. That requires a lot of research, creativity and, of course, “sales detective work,” as my friend John Carlton calls it.
But when I know [...]

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What Copy Cosmetics Communicate

by Jack Humphrey

Guest Post By Michel Fortin
There’s a debate going on my Copywriters Board about “clean design” vs. “clunky design” with your copy, and how it can or cannot affect response rates.
I’m talking about odd layouts, inconsistent typestyles, emphasis using formatting (like underlining, highlighting, bolding, etc), “junking up” copy, and so on.
For example, on a teleseminar I [...]

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Use Pressure To Prevent Procrastination

by Jack Humphrey

Guest Post By Michel Fortin
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Note from Jack: If you don’t have time to read this completely, make sure you bookmark it and come back later. It’s that important. This is one of those really good reads that teaches or reminds you of things you should know about sales and copywriting.
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My wife and I [...]

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