Posts tagged as:

copy formatting tips

Watch Those Speed Bumps

by Jack Humphrey

Guest Post By Michel Fortin
A forum post on my copywriters board suggested that too many italics, bolds, underlines, yellow highlighting and the like are not good. One referred to them as “speed bumps,” which reduce usability and readability.
I don’t necessarily agree with this premise.
First, understand that formatting tricks help to drive important points home, or [...]

{ 1 comment }