Posts tagged as:

conversion tracking

There’s More to Tracking than Conversion

by Jack Humphrey

Guest Post By Michel Fortin
One of my coaching students recently asked me whether it’s better to offer a free trial or a $1 limited time trial as an incentive to sign up for a paid newsletter subscription.
The answer involves the vital role of tracking and testing throughout your entire sales funnel.
Generally speaking, [...]

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Multivariate Testing for Free

by Jack Humphrey

Google has a beta service out called Web Optimizer. It looks at your site and tells you what’s working and what’s not for monetization and other things.

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