Social Marketing Means Being Highly Efficient

If you have read the Authority Black Book or belong to either of my membership sites (Social Power Linking or Authority Site Center) you are now fully aware of just how much time you can spend on social marketing.

This social “thing” is bigger than you!

In no time at all you can begin to feel like you are out of control and are forgetting things left and right. Like what accounts on which sites you have to go back to weekly or monthly to put up new content, vote, and generally participate to build your “remote authority” on social news and other web 2.0 sites.

I will be coming out with tools in 2008 to help frazzled social marketers keep accounts and schedules straight in a proper social marketing campaign.

But, since I have a trike to build for my son and things to wrap, I am going to let you in on a cool tool my friend and PR expert Marc Harty just turned me onto.

If you want to see how much time you are spending on which social sites, check out “Rescue Time.”

It will tell you the cold, hard truth about which sites you are spending the most time on. Given that social marketers need to participate to build up authoritative profiles on their main sites yet move efficiently through their social marketing “chores” each day, you can see if you are in need of a kick in the pants right on your desktop.

The #1 complaint social marketers have revolves around time management and efficiency.

This little tool will help you figure out where you can save time and increase the number of social sites you can interact with and generate links from daily.

Another neat tool Marc pointed out was Wakoopa.

This one tells you how much time you spend on desktop applications. Combined you should get a good picture of where you can save precious moments to increase your efficiency and your reach with your social marketing campaign.

Tags: marc harty, rescue time, social marketing, time management, wakoopa

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