As one of the relative few who have had a chance to put the Nitro Quattro program in place for our line of products, I’m one of the only people who can really give an insider’s view on the product.
I’ve told the guys at Nitro how impressed I’ve been with the results their system has gotten for our company. We’ve tripled our customer value with it. That means we are making, on average, triple the money we were making the day before we put the system into place over the summer.
Today a new customer averages around $200 in value to us. Before we put the Nitro Quattro system in place we were averaging only between $60 - $70 per customer.
Think about what that means for a minute…
Without tripling the amount of traffic we were getting to all our software and membership sites (which is the only other way to triple your profits) we were able to get significantly more out of each customer we were already bringing in day to day.
If we’d started from scratch instead of having to fit our current product line into the Quattro sales system, we’d have been able to do even better. Many have asked me if this would work as well without having a product line already in place like we did.
My answer is: It would work even better if you designed your product line to best fit into the Nitro system. So this isn’t a system that will only work for those of us with an established line of products. It is something that will work for anyone whether you are developing your products now or you have an established group of products that are just “floating” separately on the web like ours were.
What the Quattro System Does
In a nutshell, it gives continuity to your product line. It presents your products in a way that makes sense to customers while showing them everything you can do for them (or offer them) at the most crucial point in the sales process.
Before, we were selling individual products, like our software, and then poorly following up with email to introduce the other products in our line. The customers had cooled off by then and our backend sales were much more stale than they are now.
For instance, we don’t have a bunch of products for a bunch of different markets. We have a line of software, training, and memberships that help our customers with the same things on different levels and in different ways. Our entire line is geared toward a certain market. Before, that market was never clear on everything we offered to help them be better marketers under our old system.
Now that we are presenting our entire line in one buying sequence, customers are making sense of what we have to offer in its entirety and making good decisions on what they want to take advantage of in one buying sequence, like picking from an interactive menu of products and services.
My Rating
This is not a product review for a buddy, done as a favor without even knowing what the product is. We are using this system and it has tripled our business without us having to triple our traffic.
The hardest part about writing this review is keeping myself in check to avoid hype. Because tripling our business, as you could imagine, makes all of us in the company want to scream from the roof tops about how much we appreciate the guys at Nitro from bringing us their system!
I highly recommend the Nitro Quattro system to anyone wanting to profit more with the traffic they already have and build stronger relationships faster with your new customers.
The Nitro Quattro course is easily the “Marketing Product of the Year” for me and our company, hands down.
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big jason 08.30.08 at 9:58 am
i was at the live quattro event with brandon, jack’s little partner, and can attest to the quality. i’m looking at the system and putting things into place to use it right now. great stuff