Only insane people ignore an opportunity to propel their businesses and their fortunes ahead of the masses when they get insider tips.
Today’s insider tip is: video marketing.
How would you feel if I said video marketing hasn’t even begun on the web yet? With all the YouTube’s, Google Video, Yahoo Video and a bazillion others, how could I possibly make the argument that virtually no one on the web has grasped the true power and science of video marketing yet?
Simple. Because it’s true. 99% of the video on the web is not put there by marketers. The video on the web today is not used to generate leads, visitors, or profits. It’s just “look what I can do!” like Stewart on MadTV.
Marketers themselves aren’t doing real video marketing. They are putting up extremely poorly produced commercials. Most without even trying to make them look educational in any way.
I always go to YouTube to check and see if anyone has put up any content I can use on this blog. (Did you hear that?) I always come back more disappointed than the last time. In my market there is almost nothing but pure crap for instructional video.
I have to create my own videos if I want video content my readers deserve. I would put someone else’s good marketing how-to video up here in a flat second if it was truly helpful and not just an obnoxious blurry advertisement for some ridiculous product. (Did you hear that?)
I am not alone and this problem does not plague only the internet marketing market. There is more and better video content in other niches on video sites, but in every niche I’ve researched it isn’t even close to being saturated or competitive.
All big bloggers will occasionally look for a way out of having to make a full post on any given day. Many will look for a cool, informative video to replace their writing for the day. They aren’t finding much either. Too bad because they have a BUTT load of traffic to send video producers who provide decent content in a well done video.
Do you get what I am saying between the lines here? This is an opportunity for you and for everyone who wants more attention and is tired of trying to compete with the geeks who dominate the search engines. Or the deep pockets who spend $10,000.00 per day on pay per click ads to generate their traffic.
Video isn’t a cute little nifty addition to the web.
It is part of the very fabric of the web now. It is no longer a grand experment! Yet no one knows how to market with it yet. Not really.
The idiot’s way: slap up a stupid infomercial and call it content to try and spam the search enginesinto thinking you deseve credit or the link.
The genius’ way: put together high quality training videos with pure content and a watermark and closing frame with their link in it.
Marketers are so freakin’ greedy and stupid that they would set their videos up to take payments if they could. They want everything right here and now. Using the idiot’s approach, they get nothing instead and wonder why.
Videos done by the vast majority of marketers today are like a guy walking up to a woman in a bar and asking straight up for sex like she’s nothing more than a hooker.
What’s more the guy hasn’t bathed in weeks and his teeth are falling out. That’s the state of video marketing right now.
Now. Can you see opportunity in this?
If you can’t, that’s ok. Most people can’t see opportunity if its right in front of their faces. That’s why most people work for others instead of working for themselves. It will always be this way.
But for those of you who do get it, but don’t know where to start, listen up.
I haven’t been this pumped up in awhile. If you can produce good video in your niche that actually gets attention and is appreciated by your target market and you can then translate that into traffic and sales, you are sitting on a vein of gold a mile deep.
I know that 99.99% of the people reading this post don’t know squat about producing this “mythical” type of video because, like I said, I’ve seen the content on YouTube. Virtually no one is putting out anything of use beyond crappy little 3 a.m. Ronco ads.
I can fix that problem once and for all.
I can hook you up with the skills you need to become a proficient video producer and video marketer. I know people. Actually I know the best in the business for web video production and marketing.
With this training, you can become one of the first people on the internet to truly get video marketing on a professional level and reap serious rewards in traffic and profits. It’s not even close to hype if it’s true.
The opportunity is absolutely massive and every moment that passes is another chance your competition might just wake the hell up and get into it before you. Don’t let that happen!
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{ 12 comments… read them below or add one }
MartinFortKnox 02.14.08 at 12:51 am
I am professional video editor in this business and have relevant content, better than most but still suffer in this industry.
Here is one of my youtube videos
http://www.youtube.com/watch?v=UsCKbZgaqOw
I would appreciate some advice on taking it to the next level.
Mark McCullagh 02.14.08 at 12:19 pm
The only good videos I’ve really seen for the IM industry are the “how-to” Camtasia instructional ones. Especially the ones by Dave Olsen on ASC. Fantastic tools.
As for the tons of videos that are merely marketers talking into the camera, I don’t even press play.
Mark McCullagh’s last blog post..Hang Out With Social Marketing Mavens
Danny Arrington 02.14.08 at 12:36 pm
Jack
I appreciate your commentary on this. While I agree with your assessment of most of the marketing video content out there, I would add that perfection in video making is not nearly as important as a basic comprehension of being an attractive marketer in your videos instead of a blabbering product pimp. Seek to add value to your market in your videos and they will seek out your marketing message and chase you down to buy it from you. Market your product (without adding value) in your videos and people will turn you off regardless of how much money or know how you put into them.
Thanks Jack! And I LOVE your new social Ning site!
Danny Arrington
Jack, I did this video for one of my boot camps. Let me know what you think. It’s one of the very rare screen capture vids I do. 99% of what I do is web cam stuff.
http://video.google.com/videoplay?docid=2030636498327006099&hl=en
MartinFortKnox 02.14.08 at 12:50 pm
I’d like for you to give me your honest opinion and critique of my video.
I love constructive criticism. It helps everybody especially when its on display like this.
http://www.youtube.com/watch?v=UsCKbZgaqOw
Darcie 02.14.08 at 1:02 pm
I’m not really sure that this is the right approach to getting better video out there - telling companies to go ahead & produce their own “how to” videos? I think a better approach is to educate professionals in how to best utilize video marketing & educate business owners to turn to these professionals to have their videos professionally scripted, shot & edited. A busy business owner shouldn’t have the time to learn about lighting, scripting, audio, etc. I also don’t think “how to” videos are the only “video marketing” tools out there. There are many ways to utilize video on the web.
Jack Humphrey 02.14.08 at 1:12 pm
Martin,
How are you coordinating your vids from YouTube with another site - a home base? They are good content, but one of the secrets is how you then use a good video series to develop not just on YouTube - where it’s very difficult for people to find you who might not be looking directly for your vids.
If you build a community, blog, something around those vids and use YouTube to serve the vids you can get a lot more out of them from BOTH places.
Jack Humphrey 02.15.08 at 10:25 am
Darcie,
I was talking more about the smaller, mom and pop shops. The DIY crowd or the smaller companies like the “guru” marketers who have some staff.
I will get into the whole production part of this in another post as I see a lot of questions popping up about this. Think about the massive amount of training and the millions that have been made from teaching people all the tactics involved in copywriting over the years.
There is a huge black hole in training for people to produce videos with the same attention to detail in copy and triggers (both in the script and visual) as it relates to video.
Getting people shaken up about this issue will snap their attention to the fact that video marketing is completely in the infancy stage and mom and pop all the way to Fortune 100 companies have a lot to learn about production, scripting, and triggers as well as how to appeal to the web 2.0 surfers who don’t want to watch commercials. The internet isn’t TV.
You’re right about how to videos, but people who cannot afford someone doing their videos for them, (you need a lot of videos to take full advantage of syndication and hitting the different market segments you have), the screen capture video is the easiest thing for average people to get done.
I respect that video production firms would like to drum up new business by professionally rendering all kinds of viral video pieces, but I know that my market isn’t interested in or able to pay for that just yet. They are just starting (no money) or are very capable of doing it themselves, so that’s the angle I came from.
A small business owner is spending their time extremely wisely by doing this themselves. This IS marketing and it is time well spent to learn the basics and produce better quality viral videos of all kinds, or at least the easiest, how-to screen capture videos.
Jameseo 02.15.08 at 11:11 pm
I totally agree! I am just learning how to do my own videos! I feel it is a must! great site!
Jameseo’s last blog post..Link Tunneling Explained - Link Building SEO
Eran Malloch 02.16.08 at 1:28 am
Hi Jack,
I’m a member of your Social Power Linking site, and a full-time professional IM, working at an SEO/SEM firm “down under” (and my own projects “after hours”) in West Australia.
Like you, I’ve been mostly unimpressed with the video marketing I have seen so far. It just blows me away that so few of them even include their URL in a watermark and at the end of the video, along with a call to action to visit their site.
Something this simple is (to me) obvious, but then I guess 15 years spent in sales & marketing gives me that perspective, which perhaps many others don’t yet have.
And as for el cheapo product whoring videos which are EVERYWHERE, they’re just as bad (and sad). I think your very BEST sales video is giving fantastic quality content - educating & informing the watcher. This has the knock-on effect of getting them to know, like & trust you, and from that you can grow a business relationship that you might never have achieved by any other method.
At the moment, the vast majority of my video is Camtasia-based screen capture style (I’ve been doing this sort of stuff in 1 form or another since 1999 - remember Lotus Screencam?
) but I have stuck my toe into the water in the last year or so with talking face video in front of a camera and plan to get a lot more seriously into that market from now on.
So far, I find that uploading camtasia stuff to Youtube tends to produce horrible graphical quality (Youtube’s converters shred it into something barely watchable), so I have not put more than 1 or 2 videos up so far. Any tips in that dept are welcome…
Anyway, I thought you might like to check out a camtasia educational video I recently uploaded to the web. It needs some work (I put it up quickly with minimal editing so a colleague could see it) - there is no call to action or anything useful (YET), since it’s actually meant to be part of a dvd-based training series, of which this is one topic, but you’re welcome to check it out and I’d certainly welcome your feedback.
The link is here:
http://eranmalloch.com/blogs/7-ways-to-make-money-with-your-blog-free-video.html
Keep up the great work - I alway enjoy your posts, and have a great day.
Eran Malloch
Perth, Western Australia
Eran Malloch’s last blog post..7 Ways To Make Money With Your Blog (Free Video)
Steve Maclin 02.16.08 at 5:53 am
Jack,
I have to agree with your latter statements about the situation for small business owners. I’m interested in developing a series of videos for services I promote but don’t have the money it takes to put together a professional package, and yes, I am capable of producing the screen capture videos you mentioned.
As for distribution, I’ve got in mind the Traffic Geyser system you mention elsewhere.
Steve Maclin’s last blog post..Free Reverse Cell Phone Lookups? [Digg]
Justin Mandel 02.18.08 at 7:44 pm
Jack,
Video is where it is at AND where it is going!
Your right - we have not even started to scratch the surface yet with video marketing…
But, just like Steve in the above post hinted at, the reality is that many people when they start out as new IM’ers can’t afford to pay for professional video marketing.
So, I am fortunate to let you and the rest of this social network know that I have found an affordable and highly effective solution for those that just can’t throw down $500 to over a $1000 per video they need to make.
ENTER: Pro Slide Videos!
With the Pro Slide Video method ANYONE can make a high end production quality 60-second video for less than $60 which includes a professional voiceover and background music!
To watch the video and read the highly acclaimed product testimonials on creating your own Pro Slide Videos just go to:
http://www.ProSlideVideos.com
Frank Bruno 02.21.08 at 10:50 am
What you all don’t realize is that there are different types of videos that need to be used for different applications.
Onsite videos and offsite videos. Both need to be used in the proper way.
Where a talking head video might be a “bore” and unappealing on a video sharing site. It will give you instant authority when used in specific ways on your own website as well as increase your sales up to 1,700%
Also depending on the niche if a “low budget” video or professional style video will be best suited.
Also your video marketing needs to coincide with your onsite or offsite videos
Frank Bruno
http://VideoMarketingTactics.com