The web is going video in a big way now. There’s no denying that there is massive demand for video content, and that it will continue to soar. Especially when Google and others figure out how to convert video to text on the fly and rank videos just like regular text pages. (It’s not as far off as you might think! See EveryZing.com)
There is also growing demand for video syndication as more and more video sites pop up every month. Like article syndication, video syndication services save massive amounts of time by allowing you to upload once and let them upload to all the directories for you.
People are making money with video by syndicating their video content to all the video hubs and acquiring backlinks for direct traffic and search engine love.
But there are tons of other ways to make money with video…
IstockVideo: Upload video footage of all kinds on all topics and get paid for the rights to use your content by others. All you need is a camera and an internet connection and you’re in business.
Revver: Upload your videos to Revver and take advantage of the backlinks, branding, and their revenue sharing model which pays you for the ads they tack onto your videos.
YouTube: Log into your YouTube.com account and find a far more exciting use for Adsense on your site. They now have a player that you can use to compile videos in your niche from YouTube that also earns you Adsense revenue. Bye Bye all-but-invisible Adsense text ads!
Creating Video for the Web
Along with millions of tutorials at YouTube on how to shoot video, picking the right video equipment, doing screen capture tutorials, lighting, green screen, and everything else you can imagine, there is a great course on everything you need to know about shooting, editing, and final production and syndication of video for the web called Video Profits Workshop.
The course was done by Mark Braunstein and Mike Stewart, the biggest web video geeks I know. It’s not cheap, but neither is your time. Going through and picking up valuable tutorials in YouTube is time consuming and you have to wade through a lot of crap to find the good stuff. And you still might be left wondering exactly what you need to do to launch your own video campaign.
Video Profits Workshop was designed to get you up to speed methodically from beginning to end. It’s great for beginners and pros alike and comes highly recommended by past customers and marketing pros.
“Video is Hard!” -Good!
The reason people are seeing such success with video marketing is that it is definitely not as convenient as writing a post. You have to learn some video skills to pull off a good video marketing campaign and make money with video.
But as a proponent of going where the competition isn’t, I can’t recommend video marketing enough to my readers and clients! Because there is a learning curve involved you don’t see as many competitors on video sites as you do everywhere else on the web.
Don’t get me wrong though. Doing screen capture video tutorials or even slide shows is far easier than people think. If more people only knew how easy it really was there would be far more doing it.
The bottom line is that a lot of content can be done in video that is currently competing as text with thousands or millions of other pages. Put a topic together on video and syndicate it and you can see far better results in links, rankings, and direct traffic from places you currently aren’t showing up.