Link building is going through some changes. Here’s the latest news from the streets…
- “What’s a nice girl like you doing with links like that?” - Debra O. Mastaler writes some insightful link building tips in light of the recent Google pagerank updates and the obvious slapdowns of some very big, popular sites. She writes about some social marketing stuff we have already discussed here as early as last summer, but her ideas on alternative traffic and linking sources are something to pay attention to in your marketing for sure.
- Aaron Wall’s latest in WebProNews - “Using Google Date Based Filters to Detect Link Building…”
- WebmasterWorld forum members discuss link building and the new rules of SEO.
- Link Analysis Beyond Search Rank - Eric Ward’s article helps with link analysis and valuing links beyond search engine optimization.
Building with Trackbacks
A link building tactic that is often overlooked is using PRWeb.com press release trackback feature. I wrote a piece on this technique and it is worth a read if you are not periodically scanning PRWeb for trackback-worthy content.
The key is to start branching out and seeking new traffic venues with your link building campaign. I have always said that one should never rely completely on search engine traffic. With the recent (and constant) changes Google is implementing, this is more true today than ever before.
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