The number one thing on any blogger’s mind after setting up shop and building some decent traffic is typically “How do I get advertisers to purchase space on my blog?”
For the purpose of this post, I will assume you have some traffic, great content, a blog that is at least 90 days old, and some good search rankings for your top terms.
What you want to do next is look for blog ad networks that have sufficient popularity (meaning they are established and have a lot of traffic) who can send advertisers your way.
I bring up [tag-tec]blog ad networks[/tag-tec] because it is so much easier than selling ad space on your blog yourself. (i.e. put up a link saying “Advertise Here” and hope that one of your readers is in need of good ad space.)
Blog ad networks bring in vast numbers of advertisers who search for blogs who cater to their market. Bloggers get advertisers easier than most other sites because it is well known that regular blog readers are a bit more passionate about the blogs they read than regular sites, by and large.
This is what advertisers are banking on, and in a big way.
A network I belong to has driven 3 new advertisers to me in less than a month. They took the payment, worked with the advertisers on their creative (their ad) and placed the ads all without me being involved.
As a blogger, you know anything that save you time for writing content is a good thing. As long as the ad network doesn’t take too much cut for their work.
The network is fairly new, but is growing very fast. It is called Performancing. And it is free to join, of course. You get 70% of the ad revenue generated and they auto-adjust the price for advertising on your blog based upon page impressions they track with the code you put on your site.
As your site grows in popularity, so does your revenue.
Getting advertisers for your blog isn’t as hard as it used to be with blog ad networks doing the heavy lifting. Just make sure when you are checking out different blog ad networks that most of the money is coming to you and that your involvement in the process is minimal after getting set up.
If you are publishing in a decent niche, advertisers want what you have: a dedicated market! Take advantage of some of your blog real estate by adding revenue-generating ad space to your mix of profit streams.
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