Google Buys Feedburner For $100 Million
May 23, 2007
Man I wish I had started Feedburner. Same feeling I had when Skype, MyBlogLog, and many other things sold for big bucks.
Despite the fact that Feedburner had an “under construction” sign on their Feedvertising section for as long as I can remember, they have a lot going for them elsewhere.
Practically every blog of note on the web uses them, including this one. I love the stats tracking, but find myself checking MyBlogLog stats far more often.
You couldn’t start a much easier service than Feedburner. The technology isn’t as impressive as you’d think would be required of a $100 million dollar buyout. But it’s never about that these days. It’s all about the user base and the marketing that made the site a monstrous success.
The more eyeballs you control, no matter how simple your services or products, the more you can expect to be offered when Big G comes calling. I would imagine Feeburner has some very serious user numbers, plus they control a lot of real estate.
Wonder if we will start seeing the ability to put Adsense in our feed pages now?
More on “Google Buys Feedburner” from TechCrunch.
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