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7 Blog Promotion Strategies That Work

January 11, 2007

I just finished looking at my stats and thought I would show you where my traffic is coming from and what marketing tactic I used to get it.

Below are only the things that produced visitors to my site in the last 48 hours. Nothing theoretical whatsoever.

1) Search Engines

Yesterday was my biggest day yet with this new site platform and the performance is unlike anything I have ever experienced before.

I had more search engine traffic from more phrases in one 48 hour period than ever.

From very nice short tail keywords like “video syndication” to fat long tail phrases like “how to get more friends on myspace.”

And everything in between.

How do I do so well in the engines?

I use the very best publishing system on Planet Earth. Nuff said.

2) Article Syndication

LOL - right? Wrong. Article syndication is still a very powerful traffic driver if you do it properly.

Rather than try to be on every article directory on the web, I go for the most important article directories on the web.

I also write the best content I can on highly relevant, topical, hot issues in my niche.

I do not wirte and syndicate articles for links. I write for traffic. Huge difference most people completely ignore.

I syndicated this article over the weekend and am getting traffic from the following article sites:

I will get traffic from many others, but I am only showing you today what happened to drive real targeted traffic in the last 24 hours. (People don’t do this anywhere else that I know of by the way!)

I syndicate my articles exclusively with SubmitYourArticle.com.

3) News Readers

Because I have several feeds to choose from, and a wide range of related topics I publish on, I have feed subscribers on all kinds of readers.

In the last 24 hours I have gotten traffic from people using feed readers from:

  • Yahoo
  • Google
  • Bloglines
  • Delicious, and
  • different versions of desktop readers like MyWebTop.com.

4) Links

I’ve gotten significant traffic in the last 48 hours from sites such as:

and many many others.

These are link partnerships or just people pointing to specific posts here and commenting on their blogs.

The better your content, the more people comment and trackback your site. So good content equals good link traffic.

5) TrafficSwarm

I get a good amount of traffic each day from TrafficSwarm, which is no new kid on the block.

I have tested the traffic from this service and opt-in rates are good, meaning the traffic isn’t junk traffic, if you were wondering.

They have a free and paid version. Don’t bother with it on the free level. It is extremely inexpensive traffic compared to Adwords and Co-registration, and there are other benefits of membership aside from direct traffic and subscribers.

6) Video Syndication

I have been doing screen capture blog marketing videos lately and syndicating them on all the free video sharing sites available.

Since I started (I have only done 4 so far) I can attribute top 10 rankings in Google for terms like “blog marketing videos” and many others to this marketing tactic alone.

Since video sharing sites are all popular (none of the sites I syndicate videos to are under PR5, most PR6 or higher) the links are worth a lot and the traffic is great each time I submit a video.

Video syndication will be one of the buzz phrases of 2007. Glad I am in the top 10 for that phrase too!

7) Tagging and Pinging

Or simply posting properly and showing up automatically (and practically instantly) in places like Technorati which track blogs, is a big daily traffic driver.

Right after I post this I will see traffic from Technorati and other sites that I ping.

Kind of encourages me to post regularly knowing every post brings me more traffic and another chance to score in the engines for more keywords.

If you don’t know how this is all done, the best information available on the subject is from Sean Wu.

Again, the above tactics all resulted in real, live, free targeted traffic to the Friday Traffic Report in the last 48 hours.

Thought you’d like to see what is working based on my actual log files rather than more theoretical pieces from people who don’t necessarily use the tactics they push to drive traffic to their own sites.


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Comments

7 Responses to “7 Blog Promotion Strategies That Work”

  1. Terry on MyAvatars 0.2 March 3rd, 2007 4:05 am

    This is very good and interesting article internet marketing strategies.These are link partnerships or just people pointing to specific posts here and commenting on their blogs.
    The better your content, the more people comment and trackback your site. So good content equals good link traffic.

  2. 7 Blog Promotion Strategies That Work « Best Of Marketing Online on MyAvatars 0.2 March 17th, 2007 7:19 am

    […] Blog Promotion Strategies That Work March 17, 2007 Posted by bestofmoneyonline in Blog. trackback I just read this article from Jack Humphrey. It’s about Search Engine, Article Syndication,News Readers, Links, TrafficSwarm (forget the free version he said), Video Syndication (”will be one of the buzz phrases of 2007″), Tagging and Pinging. […]

  3. A little link love - Week Three. » Ordinary Folk on MyAvatars 0.2 May 10th, 2007 12:52 am

    […] Jack Humphrey discusses seven promotion strategies for blogging. I only just discovered Jack’s site a few days ago and I have to say his articles are really excellent. I don’t get too caught up in all the marketing and SEO stuff right now, but Jack provides plenty of information to think about for the future. If you’re new here, please consider subscribing to our RSS feed. […]

  4. Franck Silvestre on MyAvatars 0.2 May 13th, 2007 5:12 pm

    I hear about traffic swarm for a long time now. I will have a look at it. Do you have some tips to get traffic from it?

  5. Jack Humphrey on MyAvatars 0.2 May 13th, 2007 6:42 pm

    Traffic Swarm is very straight forward. The first thing is to get on the paid level because you don’t want to mess around with generating the credits to send you traffic manually. Otherwise it’s just another job you have to do among many.

    Second, write very good ads and test and track which ones pull traffic the best and keep improving on your control ad.

    Most people fail at this because they slap up very bad headlines and descriptions and wonder why they don’t get traffic - they naturally blame the service most of the time.

    The traffic I get comes mostly from referring others and being Pro, which gives me a certain amount of traffic each month without heavy lifting.

    The traffic converts to subscribers and sales, and I have tested this extensively on this site with many different ads in Traffic Swarm.

    It works really well but you have to play with ads in the beginning to find the best converter and target JUST the right people with those ads or the traffic will be junk and you won’t get a good ROI.

  6. PlugIM.com on MyAvatars 0.2 May 13th, 2007 6:46 pm

    7 Blog Promotion Strategies That Work…

    Some of Jack’s favorite blog promotion strategies in an easy to consume and implement package. Side effects include drowsiness and a bandwidth usage alert resulting in higher hosting fees. If traffic to your site shuts down your server, seek the per…

  7. Home Remodeling Rookie on MyAvatars 0.2 August 28th, 2007 3:46 am

    Thanks for a great post, Jack. My first time here. I have a question that is more indirectly related to blog promotion, but I hope it is OK to post it here.

    What is acceptable as far as tags in blogs are concerned? I see widely differing opinions about this on the internet. I really don’t want to spam. How may tags are acceptable per post? Is it better to limit yourself to just a few broad categories that
    more or less cover your subject matter in general, or should you treat tags as keywords? I can’t seem to get reliable info about the correct approach. I just want to do everything possible to avoid triggering some sort of spam penalty in Google. I assume that a conservative approach is sensible?

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