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More Podcasting Tips and Voice Talent Resources

September 12, 2008

Here are some more sites I dug up on podcasting with tons of resources for beginner and experienced podcasters:

Podcasting for Publishers - Powerful Posts from Around the Web

Two weeks back I added 7 episodes of my Video Tutorial Podcast to a few different sites using the TubeMogul service. Suddenly I noticed a lot more views generated through Video Service sites like Reverr, Howcast, DailyMotion, … …

Great Video Interview of a Video Podcaster Doing Making Some Waves

About 2 years ago, Cali and her husband Neal decided to start a video podcast covering technology news. The problem was, they had zero experience with web video and had no clue what they were doing. But that didn’t stop them. …


Podcasting Voice Talent

Having a professional intro to your podcast is impressive. The thing is, everyone thinks hiring good voice talent is expensive. It isn’t!

You could have a guy that sounds like the movie trailer guy do your podcast intro for a lot less than you think. Or you could find a cartoon voice talent. Virtually any kind of voice you need is out there fore hire.

You just need to know where to find them.

Audio Book Voice Talent
Internet Voice Talent
Podcasting Voice Talent
Business Voice Talent
Cartoon Voice Talent

More voice talent at: Voices.com

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The Value of Podcasting

September 6, 2008

So I’ve been doing the Webside Chats podcast for awhile now. I thought I’d write and let everyone know how having a new podcast has been going as a content and traffic strategy for Friday Traffic Report.

Webside Chats for Content

The response from readers has been positive, but a little lighter than I expected. My feeling is that people are listening but forgetting to comment on individual chats. Also, people are downloading them from the RSS feed and not necessarily listening with the player on the individual chat posts all the time.

The chats in total have been downloaded over 2000 times since I started. This means people have grabbed them with their “pod catchers” and put them on their iPods or phones to listen to them. That’s a great sign of interest so far.

Webside Chats for Traffic

The traffic I’ve been able to isolate as being generated by Webside Chats is encouraging. It is definitely traffic I’d have missed out on without the podcast, but maybe not for the reason you are thinking.

Being able to interview people who fans search for gives me new keywords to score for in the engines. Darren Rowse isn’t just a great guy, he’s also a great keyword.

People looking specifically for content they can consume as a podcast now have ways to get it through me. Where before they’d have to come to Friday Traffic Report to read, they now have options to listen to great marketing interviews on the plane, on the way to work, or while working out.

When you do a good interview, your interviewees link to you. I’d never gotten a link from ProBlogger other than through comments before I interviewed Darren for Webside Chats. The links from high traffic sites will be helping in the search engines as well as driving traffic directly to the site.

Has Webside Chats Been Worth It?

From a content standpoint: absolutely.

The experts and web celebs provide great content that is insightful and in demand for internet marketers and bloggers.

From a traffic standpoint: absolutely.

The show’s guests link back and send traffic, making the podcast more and more popular as I put up new episodes. Those links help in Google as well and they are the highest quality links you can get on the web today because they are “in content” links and not just blog comments or blog roll links.

Other Benefits of Podcasting

  1. Your blog becomes a multi-media experience with more to offer readers and, now, listeners.
  2. You get to place your podcast RSS feed in podcast directories and on your social site profiles. You can expose your site, yourself, and your content to whole new channels where new, targeted followers can be reached.
  3. You ramp up your credibility as a content provider and expert considerably. Everyone can write a post. Hardly anyone takes the time and effort to put together a good audio or video podcast with regularity. Your readers will immediately think more of you and your blog for having a regular podcast because it is so different than 99% of the content providers in every niche.
  4. With a podcast you can network with bigger and bigger “celebrities” in your niche who will respond to you and want to take part in your show. This not only gives you content most others in your niche cannot or will not go after, but it puts you in the “Larry King” position in your niche. People start contacting you to be on the show.
  5. By having a vehicle through which to network effectively with the top people in your niche, you benefit by having conversations that can lead to joint ventures and other connections with the people your interviewees know.

We are contacting people constantly for future shows. We aren’t limiting ourselves to the “usual suspects” in our niche and are looking at experts and successful people who are not only web celebrities, but who are known and respected offline as well. I think people will be surprised at who we get to be on future shows.

Here’s a Recap for Webside Chats Thus Far

That’s many hours of wisdom from some seriously wise people so far. I detail a lot more about podcasting inside Social Power Linking.

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Podcasting is a Major Growth Industry

September 2, 2008

Sure, I say “go start a podcast.” But what do I know, really? A new set of statistics on podcast user demographics was just completed by eMarketer.

While these numbers may cause you to re-think starting a podcast right now, especially if you aren’t targeting younger adults, think again. Just because the average skews to younger adults using podcasts the most right now, that doesn’t mean you can’t have a popular podcast if your target demographic is older.

What the numbers in this article represent are “passive podcasts.” A passive podcast is something uploaded to iTunes and expected to do well on its own. If a popular celebrity uploads a podcast, it will do well because people are searching for them already.

podcasting advertising spending projection

My podcast won’t do well with passive marketing. I am not Madonna. The podcasting I do generates downloads through my own efforts to clue in my audience and potential listeners that it exists in the first place.

This includes uploading Webside Chats to all the podcast directories and tagging it with popular terms for my market. It includes getting my readership to tune in regularly to this new channel of information I am providing.

It also includes teaching people in my market about how to use podcasts. If you wait until 2012 when most people will know how to find and consume podcasts, it will be way too late to experience the explosive growth in downloaders between now and then.

So instead of reading the eMarketer article as a glass half empty, see it for what it really is: Pure,  untapped opportunity waiting for you to plug in and experience what being first really feels like!

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How to Podcast

September 1, 2008

Podcasting is a killer way to reach new audiences, get more subscribers, and network with people who won’t talk to you unless you give them a great reason to, like an interview you will be promoting them with via podcasting!

Watch the video below for an intro to podcasting. It’s way easier than you think!


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Next Steps…

1. Use my free FTR Podcasting Guide to learn even more about podcasting with various tools for recording, producing, and syndicating your podcast.

2. Join Social Power Linking to grab our brand new Podcasting 101 guide which details every little thing you need to know about becoming a podcaster and marketing your podcasts successfully.

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List of Podcast Directories

August 20, 2008

Readers might have noticed I’ve gotten into podcasting more seriously in the last couple of months with Webside Chats.

The reasons are many:

  1. To open new channels of communication
  2. To open new channels of traffic from podcast directories and communities
  3. To get content on iTunes - the largest of them all
  4. To give readers something to listen to and increase the value of my overall content range
  5. To give social proof that I can get anyone on the phone to talk about blogging, branding, marketing, success, and search engine stuff
  6. To get links and strengthen relationships with other bloggers and experts from the interviews
  7. To get a brand new feed of strictly one kind of content (audio) in podcast format to syndicate all over the web
  8. To reach people on their mobile devices with audio

I could keep going, but you get the idea. You can open a lot of doors when you start audio or video podcasting.

Getting Listed in Podcast Directories

One of the things we are doing today is getting listed in all these podcast directories. Robin Good, true to his name, has put together the most comprehensive list of podcast directories I’ve found to date. While anyone can create a list, it takes more time and thought to lay out a description for each site as Robin has done.

With my Webside Chats podcast listed in each of these podcast directories, the traffic and subscribers for Friday Traffic Report will continue increasing as I am able to reach new people hanging out on podcast sites.

The content is also highly linkable and mobile. The podcast player can be put all over the web, and you can bet we’re doing that as you read this as well!

New to Podcasting?  Check out the my recent guide to podcasting post. 

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FTR Podcasting Guide

July 27, 2008

Want to get into Podcasting? Learn how to podcast with the FTR Podcasting Guide and get started the right way!

Originally, podcasting was developed to allow people to distribute radio-style shows over the Internet. Today, podcasting is used for school lessons, audio tours, conference meetings, police departments, and radio shows in scores of markets.

Sharing information via podcasts has become much easier, with live feeds or direct streaming. Although intended to be played on an iPod, podcasts can be played right on a computer or within web browsers.

Top 10 Reasons To Podcast

  1. To reach your target market in new places they like to surf for information.
  2. To harness a new medium for distributing your information.
  3. To create interesting and valuable interviews with important people your market is interested in hearing from.
  4. To train your clients and customers.
  5. To create fast content.
  6. To transcribe your podcasts and use the transcripts to help you rank in the engines.
  7. To create content worthy of linking to by other bloggers.
  8. To attract “celebrity” experts who like being interviewed for the exposure.
  9. To be an authority - the “Larry King” of your market niche.
  10. To get more links from podcaster directories of all kinds.

This handy reference will cover the resources you need for every aspect of podcasting.

How to Create a Podcast

Here you will find several references for step-by-step beginner tutorials, and any legal issues that are relevant:

Hosting and Broadcasting Your Podcast for Free

If there’s a way to do it for free, why pay for it? Here is a list of sites that you can use to broadcast your podcast for free.

Advertise Your Podcast

How else will you get listeners to opt-in if you don’t advertise somehow? Here are some sites you can use to advertise your podcast.

Find Audio Tours

Want to tour one of your favorite major cities worldwide? There might be a podcast you can use to learn and explore some sights.

Make a Live Video Podcast

You can make your own television show, live, and broadcast it as a podcast. Here’s how:

Mobile Podcasting

Get podcasts right on your phone? It’s possible!

Convert Text to Podcast

You can convert text into a podcast, such as blogs, articles, or any RSS feed.

Transcribe Podcasts to Text

Human transcribers can transcribe your podcast into text, for those who prefer to read your information. Not for free, but the $0.75 per minute is worth it for mining your audio for important keywords the engines will pick up and rank you for.

Podcast Directories

Submit your podcast to as many directories as you can, to increase your exposure on the Internet and gain as many listeners and subscribers as you can. Most of these directories are specific to interest areas, and your listeners will be directed to podcasts for topics they are searching for.

Don’t forget about submitting your feed for inclusion in iTunes directory!

Live Podcasting Opportunities

Looking for a way to broadcast your podcast live? Create your very own talk show or interactive podcast. The ultimate in social media!

Premium Podcast Hosting Services

Host your podcasts, create audio and video materials to use, and have an unmetered bandwidth. Premium services will allow you to keep statistics, and even help you with some promotional materials and advertising for your podcast.

Podcast Searching

Find any podcast in the podcast community, using these audio and video search engines. You can even search for parts of a podcast by entering the words spoken.

Podcasting Forums

All things podcasting, check out these forums! Whether you are trying to learn more about podcasting or promote your podcast, forums are the answer.

Desktop Podcast Creation Software

Make your podcasts more professional with background music and cross fading. Record and edit any audio effects you can imagine.

Online Podcast Creation Software

With online podcast creation software, you can record high-quality audio right through your browser or even your phone. Want to take listeners’ calls? Online creation software is the way to go.

Miscellaneous Podcasting Tools

These tools definitely earn a mention in the top podcasting tools. When you get going with your podcasting, check out what these extras can bring to your podcast.

Using the distinguished media format of podcasting offers you a way to connect more directly with your audience. It is another way to open up links to your site in places your target market hangs out. As you’ve seen here, there are many tools and tricks available to get your podcast up and running smoothly. Take these tips and get going!

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