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Using Twitter for Marketing on Autopilot

April 13, 2008

Here we go again! John Reese was convinced by Ed Dale that Twitter is a cool tool for marketing. Who wants to guess how fast John gets to 5000+ followers on Twitter this week?

Guess How Long It Will Take You To Get 5000 Followers?

Let’s say a lot longer if you simply Twitter the way everyone else does.

There is a solution though. Readers will remember an incredibly important and powerful presentation Howie Schwartz gave our people a few weeks ago on microblogging. So you already know the tactics for getting traffic from Twitter, Pownce, and Tumblr. Many who were on that call or watched the recorded webinar are reporting serious results.

I watch traffic come in daily from my microblogs and, using Howie’s tools, I really don’t mess with them much. Note that on my Twitter account you see what look like forum posts. They are. They are from Authority Site Center members. Note too that there are links on most of them to various sites of mine.

Big Note: I don’t, of course, do all that by hand. Nor do I go looking for “followers.” All that is done with Howie’s microblogging tools. I do add things when I get the urge, but even my feed for Friday Traffic Report gets syndicated to my Twitter account, so I really don’t have that much to post there manually.

Check out how many followers and how many posts I have there. That’s after 2 weeks and I’ve post a grand total of Twice by hand.

Check also that the information is keyed in and relevant to my microblog market. I am only making friends on Twitter on keywords we have in common. Therefore the followers are targeted as is the info. I’d wager it is far more understandable what my Twitter account is about at a glance than most which are done by hand by regular mortals who use the service.

The key to marketing with multiple microblogs is syndicating your content as much as possible with automation.

What everyone else is talking about is simply HAVING a microblog on Twitter OR Tumblr OR Pownce. We have multiple accounts on all of them. So whatever proclamations you hear this week on the value of the traffic from one manually updated Twitter account, multiply what you hear at least 10x and you’ve got an idea of what what we’re doing with microblogs.

It’s hardcore, but as Howie says, “its war!”

Did you come to fight with your fists or a Sherman Tank?

Howie’s Microblogging Automation Tool


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Comments

5 Responses to “Using Twitter for Marketing on Autopilot”

  1. Gary McElwain on MyAvatars 0.2 April 14th, 2008 7:02 pm

    Hi Jack

    I think this is just an awesome post on using the technology to gain the
    traffic. With out the hype that usually surrounds some of the bigger names
    in the war.

    Keep up the great work, I think your team is awesome.

    Gary

  2. Richard on MyAvatars 0.2 April 22nd, 2008 9:15 am

    just *tried* to watch the microblogging video… can’t understand 40% of what you’re talking because the sound quality is so messy, and the sales letter isn’t really that informative.
    Jack, please make sure that in the future the soundquality is higher, I really couldn’t understand that, and I probably haven’t been the only one.

    Otherwise, keep up the good work!

  3. Andrew on MyAvatars 0.2 April 24th, 2008 2:54 pm

    I have to say that was a great call with Howie.

    I would have liked to participate with what he has going on — but I have to many irons in the fire now.

    Andrew

    Andrew’s last blog post..By: Dustin

  4. Joseph Ratliff on MyAvatars 0.2 May 1st, 2008 11:29 am

    Jack,

    Just started on Twitter, and almost at 100 followers…

    Gotta love this stuff. :)

    Joseph Ratliff

    Joseph Ratliff’s last blog post..My Two and a Half Hour Conversation With “The Angry Marketer”…

  5. Blog Marketing Journal on MyAvatars 0.2 July 9th, 2008 1:26 pm

    Gotta love Twitter — when it’s not down half the time! ;)
    Blog Marketing Journal’s last blog post..Host Gator – Website hosting Service Product Review

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