RSS is the future. I hate email, it doesn’t get delivered, it doesn’t get read, it is SO Web 1.0 I can’t stand it.
In an effort to increase public awareness of RSS and the fact that this is how you are going to subscribe to everything in the future, I decided to highlight something most of you have been missing.
It’s been right in front of you on every page of this site, on every visit you’ve made. Yet I still only have a tiny handful of RSS subscribers.
So the image above should highlight what you’ve been missing all this time.
There’s another world on the web. It’s the underground. Full of esoteric things like “feed readers” and “opml files.”
Don’t be scared. It is only harsh and foreboding on the outside.
RSS cannot hurt you. It protects your privacy and you can turn it on and off as you please.
And you can get your information 100% of the time without your ISP or the myriad spam filters between me and you stopping your business intelligence collection cold in its tracks.
Click on the icon above, if you can see the little guy, and you will be taken to another world. A world of possibility and freedom.
You’ll even learn how to subscribe with various feed readers.
Your life will never be the same again!
—
This icon above and the idea came from Danny Sullivan at SearchEngineLand.com.
If you don’t read Danny’s stuff, you don’t rank.
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Harold 04.28.07 at 12:10 am
great site with usefull tips
Peter Cutforth 04.28.07 at 3:30 am
How do you manage the issue of checking another app? Our inboxes already have too much, but we have to check them, now with RSS readers we have another thing tho check. That, I think , is the resistance point for me.
Alex Sysoef 04.28.07 at 9:50 am
I don’t know
I very rarely subscribe to rss - not because I don’t like them but simply because if I do it - I’ll spend all my time reading other people’s news instead of taking care of my own 
I have a list of sites and blogs I visit and read but ONLY when I choose to or need to … However convinient it might be for regular users - for webmasters I think it is not as important … although I could be wrong 
Jack Humphrey 04.28.07 at 1:40 pm
That’s easy - I’ve made it so my inbox has very little in it other than support, client mails, and mail from my partners.
If someone has an RSS feed I subscribe to that and leave email for things that don’t give me a choice.
If you are trying to learn marketing from someone who doesn’t have an RSS feed, they can go because they have no idea what they are talking about relevant to marketing online today.
I mean that. You can cut the fat very easily and clear out your mail box by realizing that there are a lot of pretenders to the throne who have no clue that the web has passed them up in a big way.
You’ll notice that when you shift the paradigm, your “extra app” will be like a magazine with different departments in it from different writers and you’ll get REAL used to that model real quick.
You email is for partners, associates, and limited things you can’t live without that for some reason don’t have a feed yet.
All that’s left is membership support emails, etc. from places that you belong to on occasion.
Charlie 04.30.07 at 12:10 am
To my mind, it doesn’t matter if you choose to read other people’s stuff by rss reader or email. Irelevent. The trick is to prepare YOUR stuff via RSS.
If you blog, you RSS automatically, so the answer is to blog.