Visitor Retention

by Jack Humphrey

It is the goal of every novice marketer to get visitors.

It is the goal of every professional marketer to [tag]retain visitors[/tag].

In Denise Hall’s article “9 Nifty Ways To Prolong Your Visitor’s Stay you can learn how to increase the length of time your visitors stick around.

A lot of common sense comes into play when trying to increase your visitor staying power.

First and foremost, you have to have interesting, laser targeted content that your visitors are looking for and can find nowhere else. (Or at least no very easily.)

The tactics for retaining visitors fly in the face of typical adsense sites as the goal for those is to actively repel your visitors through adsense links.

Authority sites, however have the exact opposite goal.

Because you make a lot more money building relationships and keeping visitors coming back to your sites than any adsense site on the web per visitor, authority site publishing is all the rage today and for the foreseeable future.

How could good content ever go out of fashion?

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