Category Archives for "Google Plus"

Jan 12

Why Google Doesn’t Care About The “Number Of Users” Argument…

By Jack Humphrey | Google Plus

I’m sort of fed up with the argument that Google+ is only as valuable as the number of active users it has.  I made this known on a thread in G+ just now, and it gave me the idea to fire up the blog to make my soap box a little taller on this issue.  (See my response below.)

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Here’s a thought:  Instead of the “who’s is bigger” argument, let’s compare some meaningful numbers, such as Google’s balance sheet.  Let’s be fair, though, and compare it against all the other social networks put together.  And you can throw in Amazon and Ebay, if you’d like.  There’s a winning point.

Also, when did we first assume that G+ was a stand-alone social network?

Number G+ of users?  Are you freakin’ kidding me?  

  • How about everyone in the world with access to the internet using Google to search?
  • How about everyone in the world who has watched video on and served by YouTube?
  • How about all those people needing a Google account to comment on YouTube, the world’s other biggest search engine?
  • How about a $290 BILLION market share?
  • How about 44,000+ employees?

Yes, some people use Bing.  But there is no other search engine on the planet whose name is an actual verb.  As in “Google it.”  No one says “Bing it.”

Having had my fill of the infantile argument of which social network is best, based upon active users, I left this reply on a thread in G+…

I’ve always wondered why, out of the many other really valuable things G+ can do, people act as though the number of users is the core value of it or any social network.
The “number of users argument” is instinctual, knee-jerk and something no one using the argument has ever once thought needs justification as a valid argument.  But it does.  It needs A LOT of justification, in fact.
The number of users on G+ has nothing to do with the number of people in the world affected and touched by Google.  On that score, nothing on the web comes remotely close to Google’s numbers.
You don’t become the world’s biggest and most successful internet company by sucking – it doesn’t, has never, will never happen.
G+ isn’t a stand-alone social site.  It’s part of an actual company that can and does make money.  Lots of money.  Something no stand-alone social site has ever done.
Here are the two main reasons no one at Google gives a damn about people arguing over who has the most users:
1)  G+ is the social site of the world’s biggest and most successful internet company.
2)  G+ is the social site of the world’s biggest and most successful internet company.

And if that’s not impressive, this might be…

Google Social Revolution

Source: CPC Strategy Blog

Oct 11

Google Hangout Shopping

By Jack Humphrey | Google Plus

How about being able to sell your products from within a Google Hangout?  While you are conducting a training, promotion, or other type of Google Hangout, your product(s) sit on the right side with links to purchase right from inside the Hangout without leaving.

Well, its coming, and hopefully soon.  A lot of marketers are anxious to find out if it will be available in time for xmas promotions.  And all of us can benefit from it, no matter when it launches.

Here’s more information shared by +Yifat Cohen on Google Plus:

Sep 12

Top Google Plus Influencers and Educators

By Jack Humphrey | Google Plus

If you want to follow the cream of the crop in Google+ educators and influencers, here’s a great list to start doing just that!

(And, if you’d like to vote for yours truly, I just got on the list and could use your support!  You might have to click on the “Queue” tab to find me because I’m only 4 minutes old on the list.  THANKS!)

When you see the image below in the list, you’ve hit pay dirt! Vote away! 🙂
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Sep 09

Embeddable Posts from Google Plus

By Jack Humphrey | Google Plus

Everything you need to know about embedding posts from Google Plus.

How about we start this off with a post embedded from G+ by Denise Wakeman on the topic:

And here’s a great one I found in Denise’s post linked above from Stephan Hovnarian on great uses for embedding Google Plus posts:

Here’s how to embed Google Plus posts in case you haven’t seen it yet.
Don’t forget that Facebook, Instagram, Pinterest and many others allow embedding too. What and easy and wonderful way to curate for your readers!

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