Category Archives for Blog Marketing

A Frank Discussion About Internet Marketing with Frank Garon

Bending The Web Expert Series:  Web-Bender Frank Garon

Streamed live on Aug 2, 2013

Jack has a chat with Frank Garon about what it takes to have a 17-year full-time career with an internet-based business. Topics: Leverage, branding, being the brand, networking, and communicating personally with your target audience to achieve greater success and longevity. All without being a tech geek!

Google Frowning Upon Guest Blogging? Not So Fast!

I’m picking up a lot of chatter from different experts who are crossing the line with their headlines about Google not linking guest blogging lately.

It makes for a catchy headline, but it is utterly untrue.  What Google dislikes is the SEO firm-style of guest posting for the sole purpose of spamming links all over the web for their clients.

Guest blogging is and always will be a viable way to bend the web to our will and get great publicity on sites where our target readership hangs out.  There is no debating that.

What some in the blogosphere are calling “Guest Blogging” is nothing of the sort.  

Yet, people are now getting as worked up about whether to ever guest blog again or not as they were when the misinformation campaign over duplicate content started up years ago.

Duplicate content, as it turned out, referred to something royally different than what everyone assumed.  And everyone’s marketing suffered for it.  Same thing is happening today with people throwing out a great, legitimate opportunity for traffic and attention because some “experts” are scaring them with Google’s terms on large-scale link spam.

If you are guest blogging for the eyeballs, for the people that it brings you, you are NOT doing anything Google will frown on.  If you are doing guest blogging for ANY other reason, you might want to take a look at your stats and your rankings.  I can tell you, it’s probably not working out too well for you.

Download “Bending The Web” to learn the right way to use leverage such as guest blogging to get more traffic, social buzz, and, yes, better search rankings. 

New Podcast Starting Soon!

English: Podcast or podcasting icon Français :...

I used to do a podcast called “Webside Chats” which was a series of interviews with people like Neil Patel, Gary Vaynerchuk, Mari Smith, and other experts.

That podcast kind of went away when I got going on The Friday Traffic Report weekly podcast.  That has since slowed to a stop and I have the itch again.

My question to you:  Which online marketing experts would you like to hear from?

Let me know in comments below and I’ll see what I can get scheduled.  Anything additional, like what you’re most interested in learning more about (social, SEO, blogging, content marketing, video), would be great to know as well!

Are you link spraying or curating?

 

You're doing it wrong!  New term "link spraying."  lol

The Difference Between Content Curation and Link Spraying

socialmediatoday.com12/17/12

"Content curation" is one of those phrases that gets repeated ad naseum without much thought into what it actually means or what role it should play in our digital marketing strategies. It is a term that that is widely used, yet the

Doing curation the right way…

 

Content Curation: 12 Ways To Add Value | Heidi Cohen

heidicohen.com12/12/12

While automated content curation offers a possible solution to the growing problem of producing sufficient quality content, it misses a critical point. To be done properly, content curation requires the added value that only

 

Green Your Marketing with Tweet Curation and Bubbly Content

anthonypensabene.com12/18/12

Let me get all ironic on you, relaying how I'm constantly inspired by you. I am. A little encouragement goes …Continue reading »

 

Content Curation and the information firehose

www.webanalyticsworld.net12/13/12

What is content curation and what can you gain from doing it? Curation is here to stay as the amount of information on the web continues to increase but this gives you the opportunity to become a trusted source of information.

 

8 social curation tricks for Pinterest and beyond – iMediaConnection.com

http://www.imediaconnection.com/Dec 13

Connecting the Marketing Community. 8 social curation tricks for Pinterest and beyond. Brand Marketers Only. Senior buyers and sellers of interactive media attend our summits to learn, network, and do business. Visit iMedia Summit.

 

I Talked about this in 2006

richard branson rub off effect..it’s why I’m so famous!  Seriously though, Web Benders take note!  This is one of the tactics in Bending The Web and it works.

The guy on the right?  Well he’s watched it happen to several of the people he’s worked with personally.

Watch the video below for something you can do TODAY to alter the way people perceive you.